Being active on social media, you will establish a plan that will include a certain set of  activities.  Whether  you will  be  conducting the  social  media  strategy  on  your  own  or  you  will  hire a person who will do that for you, you need to establish a set of rules, what to do and what  not  to do when being active on social media.  This will help you with being consistent and using  the  planned  methods and  approaches  in the  process  of realization  of  social  media  marketing  strategy.

Social Media Dos

The  following  set  of  actions  includes  the  things  you  should  do  on  social  media  in  order  to  maximize the effect of your social media strategy and increase engagement.


The essential activity of you social media presence is posting. Regardless of the social network  you choose, regardless  of  the type of content that is typically shared on that social network, if  you want to succeed in social media marketing you have to be active, primarily by posting.

When posting on a regular basis your accounts are being updated  regularly, which shows that there is a person running that account. This is important information for users who want to use social media account to reach you, if they need help or more details about your business.


Besides posting content, another equally important activity  on social media is interaction. The primary goal of social networks was to enable interaction among users, and this is something that  is  still  a  significant  element  of  social  networks.  There  are  numerous  ways  people  can interact  on  social  networks,  and  different  features  introduced  by  social  media  encourage interaction among the users.

Your  main  goal  is  interaction  with  the  clients  and  potential  clients,  as  this  can  significantly improve  your  business.  However,  if  you  want  to  make  the  most  out  of  your  social  media presence,  you  should  also  focus  on  interaction  with  other  companies,  influential  business professionals  and  people  related  to  the  industry  that  your  company  is  in.  Finally,  interaction increases  visibility  of  your  account,  which  leads  to  even  more  chances  of  promoting  your business.


While posting original and unique content is highly encouraged as that type of content provides value  and  is  most  helpful,  sharing  someone’s  content  can  be  a  nice  way  to  diversify  and supplement your posting activity. You can share a status update, a video or a blog article, if you think it is relevant to your followers.

However, you should consider sharing occasionally, as the focus of your social media marketing is to promote your business through your own content.


Responding to your followers who are thinking about becoming your clients or might already be your clients is crucial for establishing long-term relationship and increasing the level of loyalty. Social followers need to know that they can count on you to provide necessary information and help, as this can influence their decision to be your customers  in the future. You should try to provide helpful response in a short time period.

Keep up with current trends

There  have  been  many  events  and  trends  on  social  media  that  usually  spread  all  over  the internet  and  reach  a  huge  number  of  people.  The  great  virality  of  these  events  is  also accompanied by the usage of a certain hashtag that helps people mark their content as being the part of global social media event or trend.

You should keep up with these trends, and if appropriate join  them,  as this can be a good way to show support or participate in a global activity. In addition, this might help you reach some new people and discover other business that might be related to your business in some way.


The combination of all the activities stated above, and different social media approaches,  is the perfect  recipe  for  keeping  fresh  and  diversifying  content  and  activities  on  your  social  media account.

Social media don’ts

Here are the things to avoid when posting on social networks  as those can have negative effect on  the  popularity  and  credibility  of  your  social  media  accounts,  and  ultimately  reduce  the influence of you brand.

Copy other people’s content

While occasionally sharing other people’s content can be helpful and it is important to keep an eye on your competitors, in general  you should avoid  copying what other social media users do or  share  on  social  networks.  This  kind  of  content  provides  no  value  to  your  social  media followers, and it can only harm your social media marketing.

Neglect your social media account

Social media marketing demands a continuous effort in being present on  social media, and if you neglect  your social media account, you will get back to the starting point, and you will see no positive results. It is not enough to create a social media account and expect it to become popular  or  to  improve  your  business  on  its  own.  Social  media  marketing  requires  effort  and time necessary to be invested in having an active and popular social media account.

Ignore your followers

You must avoid ignoring your social followers regardless the circumstances. People might want to  praise your company, they might need question answered or they just want to express their dissatisfaction with the product or services you provide, and nowadays, people are most likely to use social networks for this purpose. In all of these situations, you as a representative of a company, have to provide response in a timely manner. Not only does this help the people who posted the praise or a potential problem, but this kind of conversation will also be visible to the other  social  network  users,  which  might  affect  those  who  are  to  become  you  prospective customers.

Complete automation of the account

While automation is an important part of social media marketing, as we shall see in one of the following  chapters,  you  should  avoid  using  tools  to  completely  automate  your  account.  The main drawback of automation is the fact that you will not be able to respond to the followers. Furthermore, your account might seem artificial, and this kind of approach is not likely to get people to follow you or interact with you. No followers or engagement means your social media marketing  will  be  completely  unsuccessful  as  you  will  fail  in  promoting  your  brand  on  social networks.