DoubleClick Search Fundamentals Exam Q&As

DoubleClick Search Fundamentals

This exam covers the basics in DoubleClick Search interface navigation, campaign management, bulk-sheets and sync, reporting, and bid strategies.

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DoubleClick Search Fundamentals Exam Q&As
1 Which is an example of three KPIs you can target in a DS bid strategy?

  1. Position, Clicks, Transactions
  2. Actions, Reach, Clicks
  3. Clicks, CPA + Position, Increase Impression Share
  4. Reach, Weighted conversions, Increase Impression Share

2 When creating a weighted conversions bid strategy, you can set individual goals for specific tags and combine CPA goals (as well as ERS goals) in one strategy.

  1. True
  2. False

3 How many bid strategies can be set up per engine account?

  1. 1
  2. 2
  3. 3
  4. unlimited

4 A keyword can be associated with how many bid strategies?

  1. 1
  2. 2
  3. 3
  4. unlimited

5 To get the most clicks possible for $5,000, what KPI and target metric should you select?

  1. Actions, CPA
  2. Clicks, ROAS
  3. Actions, Monthly Spend
  4. Clicks, Monthly Spend

6 By what method can you create a new bid strategy?

  1. Through the interface only
  2. Through bulksheet uploads only
  3. Through both the interface and bulksheet uploads
  4. None of the above

7 You can manually override the max cpc bid set by the strategy.

  1. True
  2. False

8 The maximum strategy bid is:

  1. The starting max CPC bid for the keyword
  2. The highest bid that helps you reach your strategy goal
  3. 313% maximum bid that DoubleCIick Search can increase your max
  4. None of the above

9 You can view keyword attributes like clickserver urls, landing page urls, and max CPC bid by using what feature?

  1. Filters
  2. Segments
  3. Customized columns
  4. Performance summary graphs

10 When a keyword is in a bid strategy, this means that DoubleCIick Search is:

  1. Changing campaign daily budgets
  2. Increasing the number of keywords in an ad group
  3. Adjusting the keyword’s max CPC on the engine to try and achieve the strategy goal
  4. Adjusting terms in the ad copy to find best combination of words and phrases.
READ  DoubleClick Search Fundamentals

11 Which features allow you to customize the data you analyze in the interface and make up your ‘view’?

  1. Customize column, filters, segments, date range
  2. Filters, ad groups, keyword labels, date range
  3. Keyword labels, date range, bid strategies, destination urIs
  4. Customize columns, keyword labels, destination urls, filters

12 The change history view will only include changes made by individual users in the DS interface.

  1. True
  2. False

13 You can view search queries for both AdWords and Bing Ads.

  1. True
  2. False

14 The Search queries tab is available for:

  1. Campaigns and ad groups
  2. Ad groups and ads
  3. Engine accounts and keywords
  4. Campaigns and ads

15 You must include all child objects (ad groups, keywords, ads) in a campaign report.

  1. True
  2. False

16 From the Search queries tab, you can add terms as negative keywords.

  1. True
  2. False

17 If you run a 30-day report and want to break down each object by week, which time frame would you want to segment by?:

  1. Monthly
  2. Weekly
  3. Daily
  4. Quarterly

18 When do you select the date range of the report?

  1. When you choose the file format
  2. After selecting Download
  3. Before selecting the download button
  4. After the file has downloaded

19 Once you have your chosen statistics and filters, you can download the report by:

  1. Selecting “Download” directly under the performance graph
  2. Selecting “Export” under the campaigns tab
  3. Select “View Report” from the reports tab
  4. You must view reports on screen, they can not be downloaded

20 You can compare year-over-year performance in the performance summary graph.

  1. True
  2. False
READ  DoubleClick Search Fundamentals

21 Which of the following is an example of an Automated rule?

  1. Daily at 1 AM, increase all bids where the ad’s average position was worse than 3 the previous day.
  2. Every Friday, pause all keywords that had at least 1000 clicks but zero conversions during the previous week.
  3. Every Monday, raise max CPC bids by 15% for keywords that had more than 50 conversions and CPA under $10
  4. All of the above

22 Which feature would you use to organize keywords Into groups across campaigns and engine accounts?

  1. Keywords tab
  2. Keyword groups
  3. Keyword labels
  4. Keyword bid strategies

23 You can sync an account at what level?

  1. The entire engine account level
  2. Individual campaign level
  3. Individual ad group level
  4. All of the above

24 Choose _the correct process for troubleshooting upload file errors In DoubleClick Search:

  1. You can not troubleshoot upload file errors yourself
  2. Download the error sheet from the uploads list, fix the errors on the error sheet, and re-upload the same file
  3. Download the error sheet from the uploads list, fix the errors in your original upload file, and re-upload the original file
  4. View DoubleClick Search errors directly in the campaigns tab

25 Automated rules can be applied to what objects?

  1. keywords and ads
  2. campaigns and ad groups
  3. all of the above
  4. none of the above

26 Where can you access the bulk upload file template?

  1. From the campaigns tab
  2. From the uploads tab
  3. From your email
  4. There is no bulk upload file template, you can only create and make changes in the interface
READ  DoubleClick Search Fundamentals

27 In DoubleClick Search you can create and edit campaigns the following ways:

  1. Only through the engine account
  2. Only through bulksheet upload and the Doubleclick Search interface
  3. Only through the DoubleClick Search interface
  4. Through bulksheet upload, directly in the DoubleClick Search interface, on the engine account, and by syncing to DS

28 How can you narrow the scope of your bulk edit in the Interface so that not every keyword or ad In your scope would be changed?

  1. Use labels and segments
  2. Use filters and check the box of specific objects you want to edit
  3. Use columns and segments
  4. Use filters and segments

29 You can create AdWords Sitelinks in the DS Interface

  1. True
  2. False

30 When you sync an account, the following happens

  1. The sync combines all recent changes from the last week in DoubleClick Search and on the engine account
  2. The sync pushes changes made in DoubleClick Search to the engine accounts
  3. The sync pulls in changes made on the engine accounts and makes those changes in DoubleClick Search
  4. The sync combines all changes made in DoubleClick Search and on the engine account over the last 24 hours

Last Updated on August, 2016

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