Google AdWords Advanced Display Exam

1)  On Schedule Indicator (OSI) is:
 A)  the percent likelihood the campaign will deliver all impressions booked
  B)  the percent likelihood the campaign will deliver all clicks booked
  C)  the predicted time when the campaign will deliver all clicks
  D)  the predicted time when the campaign will deliver all impressions

2)  A direct response advertiser is primarily interested in generating conversions from a display campaign. To get the best return on investment, this advertiser should use:
  A)  Ad Scheduling
  B)  cost-per-day (CPD)
 C)  Conversion Optimizer
  D)  cost-per-thousand impressions (CPM) bidding

3)  Why is it recommended to separate Display Network caompaigns from Search Network campaigns?
  A)  Separate campaigns allow for more accurate location targeting
 B)  Different campaigns settings may be more effective on different networks
  C)  Lower clickthrough rates (CTRs) on the Google Display Network can negatively affect Quality Score
  D)  Higher bids required to be successful on the Google Display Network

4)  Advertisers using the Google Display Network can use the Placement Performane Report to determine:
  A)  Internet Protocol (IP) addresses of users who have seen their ad
 B)  the site URL where users have seen their ad
  C)  the frequency at which an ad is shown for a given user
  D)  country of residence of users who have seen their ad

5)  Which allows an advetiser to reach users that have previously visited the advertiser’s site, and show the user relevant ads when the user visits other sites on the Google Display Network?
 A)  Remarketing
  B)  Interest Category
  C)  Placement Targeting
  D)  Topic Targeting

6)  Cost-per-thousand impressions (CPM) bidding is only available for:
  A)  accounts that are using prepay billing
 B)  campaigns that target the Google Display Network
  C)  accounts using U.S. Dollars for billing currency
  D)  campaigns that target search partner sites

7)  In regards to advertising metrics, Auction-based reports can be reviewed by logging into AdWords and Reservation-based reports can be reviewed:
 A)  by requesting it from the Google representative
  B)  by logging into AdWords for Video
  C)  by requesting it from AdSense
  D)  by logging into YouTube

8)  Which feature applies to the Google Display Network, but not the Google Search Network?
  A)  Language targeting
 B)  Frequency capping
  C)  Location targeting
  D)  Cost-per-click (CPC) bidding

9)  An advertiser is running a placement-targeted campaign on YouTube, and is consistently reaching the daily budget for the campaign. The advertiser is also receiving conversions at the desired cost per conversion. Based on this information, the advertiser should:
  A)  decrease the cost-per-click bid
  B)  target a specific demographic
 C)  increase the campaign’s budget
  D)  decrease the campaign’s budget

10)  An advertiser purchasing display advertising through other ad networks can still benefit from using AdWords display ads because the advertiser:
 A)  can appear multiple times on a page to reinforce the advertiser’s message
  B)  can fill in the gaps of niche and mass-marketed sites using AdWords targeting options
  C)  offer the ability to infinitely loop animated image ads
  D)  will show on all ad networks and will reinforce the advertiser’s message

11)  An advertiser who sells Java coffee beans has added the keyword ‘Java’ to an ad group. After two weeks, the advertiser runs a Placement Performance Report and notices that the ad is showing up on websites related to JavaScript programming. What should the advertiser do in order to avoid appearing on these irrelevant sites and other sites related to JavaScript programming?
 A)  Add negative keywords like “programming” or “Javascript”
  B)  Add the negative keyword ‘Java’ to the ad group so that the ad will stop appearing on JavaScript sites
  C)  Refine the ad text of the ad so that it is clear that the advertiser is only selling Java coffee
  D)  Only exclude the irrelevant sites that do not directly mention Java coffee that are appearing in the Placement Performance Report

12)  An advertiser notices that a display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?
  A)  Bid Optimizer
  B)  Frequency Capping
  C)  Ad Rotation
 D)  Ad Scheduling

13)  Frequency capping limits the number of times
  A)  your ads appear to the same person on the Search network
 B)  your ads appear to the same person on the Display network
  C)  your ads appear to users with the same IP address
  D)  your ads appear during the designated days and hours that you set

14)  When planning a campaign, the first thing that an advertiser should think about should be:
  A)  the tools available to build a display ad
  B)  the tools available to optimize the campaign
  C)  the advertiser’s daily budget
 D)  the advertiser’s goals

15)  What is the best definition of Google display advertising?
  A)  image ads that appear on the Google Display Network
  B)  image ads that appear on Display Network pages or search results
  C)  Non-text ads that use images, Flash, video, or other technologies, and appear alongside Display Network sites or search results on the Google homepage
 D)  Non-text ads that use images, Flash, video, or other technologies, and appear alongside Display Network sites or search results on the publisher content

16)  View-through conversions are only available to:
  A)  advertisers that have implemented Conversion Optimizer
 B)  advertisers that have implemented Conversion Tracking
  C)  advertisers that have opted into the Search Network
  D)  advertisers that are using AdWords for Video

17)  True or False: Auction bidding is not a concern for advertisers using reservations, as these placements are a fixed a price
  B)  TRUE

18)  Which is a unique benefit of creating a separate campaign that is only targeted to the Google Display Network?
  A)  Set a separate Display Network bid at the ad group level
 B)  Allocate budget and control spend more effectively across campaigns
  C)  Exclude irrelevant placements and categories
  D)  Set specific maximum cost-per-click (CPC) bids for automatic placements

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19)  True or False: When an advertiser edits an ad extension, all the performance statistics are lose
  B)  TRUE

20)  When optimizing for the Google Display Network, a clear call-to-action in the ad text is important to:
  A)  increase overall impressions for the ad
  B)  improve the Quality Score of the ad on all Google properties
  C)  identify the traffic to your website that was generated by AdWords ads
 D)  set expectations for users who are in various stages of the buying cycle

21)  An advertiser is running video ads on a placement-targeted campaign. Recently, the play rate for the video ads has decreased. To understand if the decreased play rate is due to the same users seeing the ad repeatedly and therefore not watching the video again, this advertiser should:
  A)  run a Placement Performance report
  B)  enable conversion tracking
 C)  run a Reach and Frequency report
  D)  utilize the ‘Playbacks through 50% of video’ reporting feature

22)  When advertisers who are using cost-per-thousand impressions (CPM) bidding click on their own display ads, Quality Score:
  A)  improves for that placement because the clickthrough rate (CTR) increases
  B)  is not affected because the clicks are automatically filtered out by Google’s Invalid Click technology
  C)  improves for that placement because the cost-per-thousand impressions (CPM) bid decreases
 D)  is not affected because CTR is not a factor with CPM bidding

23)  Managed placements allow advertisers to:
  A)  give Google the ability to select placements for them and set industry appropriate bids
 B)  bid differently for specific placements on the Google Display Network
  C)  target relevant placements across the entire Google Display Network based on their keyword lists
  D)  exclude a specific ad unit on a network page where there are multiple ad units

24)  True or False: A best practice for selecting keywords with a TrueView in-display campaign, is to consider using other YouTube user tags for keywords

25)  An advertiser who has seen success on the Google Display Network with text ads wants to start using display ads for a seasonal advertising campaign. The advertiser has a medium-sized creative team to create these ads. Why should this advertiser consider using Google’s Ad gallery as opposed to other tools?
  A)  The Ad gallery will allow the advertiser to easily create and change creative messaging
 B)  Standard templates with the Ad gallery ensure that ads blend into the color scheme of any website
  C)  The Ad gallery allows the flexibility to include as much or as little as the advertisements necessary
  D)  Ads built with the Ad gallery tend to have lower costs-per-click (CPCs) than ads built with other tools

26)  Advertisers might choose to advertise on YouTube if their goal is to:
  A)  reach mobile users looking for a nearby product or service
 B)  target a specific demographic using sound or motion
  C)  drive sales to their online store
  D)  reach customers looking for products or service using search

27)  When competing for the same ad unit, if the Ad Rank of a cost-per-thousand impressions (CPM), placement-targeted ad is higher than the combined Ad Rank of all competing keyword-targeted ads, then the:
  A)  keyword-targeted ad will be the only ad to appear in the ad unit
  B)  keyword-targeted ad will appear above the placement-targeted ad
  C)  placement-targeted ad will be the only ad to appear in the ad unit
 D)  placement-targeted ad will appear above the keyword-targeted ad

28)  What type of video ads can be created with AdWords for video?
  A)  Homepage masthead unit
  B)  In-video Ads
  C)  Homepage expandable masthead unit
 D)  TrueView video ads

29)  Which video format is charged using cost-per-view (CPV) pricing?
  A)  Homepage Masthead Unit
  B)  Homepage Expandable Masthead Unit
 C)  TrueView Video Ads
  D)  InVideo Ads

30)  How long should advertisers wait after creating a new display campaign before analyzing its performance?
  A)  1 month
 B)  2-3 weeks
  C)  2-3 days
  D)  1 week

31)  A direct response advertiser would like to promote a new line of non-stick cookware that is being sold on an E-commerce site with a display ad. This advertiser should choose a landing page for the ad that features:
 A)  the entire new line of non-stick cookware
  B)  all non-stick cookware sold on the site
  C)  all cookware sold on the site
  D)  a specific pan within the new line

32)  Which best practice is advisable when optimizing ad groups within a placement-targeted display campaign?
 A)  Group placements with similar themes into the same ad group
  B)  Move automatic and managed placements into separae ad groups
  C)  Create a separate ad group for each placement
  D)  Group all placements together into a single ad group

33)  An advertiser using cost-per-thousand impressions (CPM) bidding wants to maximize exposure on a specific set of sites that have been selected for a new campaign. Which is a best practice that this advertiser should employ when setting up the new campaign?
 A)  Set bids at the ad group or campaign levels
  B)  Choose websites tha represent a variety of themes
  C)  Set individual bids for each website selected
  D)  Create a campaign for each website

34)  With Click-to-Play videos, a best practice is to:
  A)  use an opening image that feels commercial
  B)  keep the video to around 4 minutes
 C)  use a call-to-action in the opening image
  D)  save the key message until the last 10 seconds of the video

35)  The Ad Gallery allows advertisers to:
  A)  download and edit display ads created by third party developers
 B)  edit and manipulate images and video footage to be used in their display ads
  C)  create display ads to be used in any online or offline format
  D)  use templates to create display ads at scale

36)  Which feature could help advertisers determine if the clicks they are receiving on the Google Display Network are valuable?
  A)  Position Preference
  B)  IP Exclusion Tool
 C)  Conversion Tracking
  D)  Keyword diagnosis

READ  Google AdWords Fundamentals Exam - 3

37)  Frequency capping gives advertisers the ability to specify a limit to the number of:
  A)  clicks for all users
  B)  impressions for all users
 C)  impressions for a unique user
  D)  clicks for a unique user

38)  For an advertiser focused on branding, what are the key success metrics?
  A)  Conversion Rate
  B)  Clicks and Impressions
  C)  Cost-per-conversion
 D)  Reach and Frequency

39)  Which report is helpful when using Site and Category Exclusions?
  A)  Campaign Report
  B)  Ad Group Report
 C)  Placement Report
  D)  Keyword Report

40)  Which ad format is easiest to create, edit, and has the widest reach on the Google Display Network?
  A)  Video ads
  B)  Display Ads
  C)  Rich media ads
 D)  Text ads

41)  Which would contribute to a higher Quality Score for a display ad?
  A)  High maxium cost-per-clicks (CPCs)
 B)  Fast landing page load time
  C)  Testing all image ad sizes
  D)  High number of impressions

42)  An advertiser wants a display ad to be eligible to appear on YouTube. The advertiser has already created a campaign set to show only on managed placements within AdWords. What process does this advertiser need to follow for the ad to be eligible to appear on YouTube?
  A)  Create a 160×600 ad and add YouTube specific keywords to the ad group
  B)  Select specific user-generated content on YouTube where the ads will appear
 C)  Select or specific sections within YouTube where the ads will appear
  D)  Create a campaign that targets other video sites on the Google Display Network

43)  An advertiser creates a display ad with the Ad gallery. The ad does not display properly for all of the ad sizes that the advertiser wishes to use. What should the advertiser do to ensure that the ad can be shown in all ad sizes without limiting exposure?
  A)  Continue to redesign the ad using the Ad gallery until the content appears properly for all desired ad sizes
 B)  Target placements that only accept ads in the sizes that display the content properly
  C)  Allow all ad sizes to show on all placements
  D)  Create new display ads that will work well with the ad sizes that are not working properly

44)  An Adwords advertiser who is promoting the release of a French film wants to advertise on YouTube. The film is entirely in French with no subtitles. The advertiser is already promoting the film heavily in France trough a traditional advertising campaign but wants to ensure that the online ads reach the most relevant YouTube audience. Which targeting option should this advertiser select? – See more
 A)  Set language targeting options for the campaign containing the ads for the film
  B)  Change the AdWords account language setting to French during setup
  C)  Target specific YouTube localized domains
  D)  Changed the managed placements to French

45)  Which is a benefit of using display advertising with Google to build brand awareness?
  A)  Accurate forecasts of clicks and impressions
  B)  Consistent performance from day-to-day
  C)  Higher clickthrough rates (CTR) than on Google Search
 D)  Expansive network of diverse sites

46)  Ads are more likely to be contextually relevant with th sites they’re on using:
  A)  Placement Targeting
  B)  Interest Category Targeting
 C)  Topic Targeting
  D)  Remarketing

47)  An advertiser who purchases a YouTube homepage masthead ad pays a:
  A)  cost-per-day (CPD) determined by an auction
 B)  fixed cost-per-day (CPD)
  C)  fixed cost-per-thousand impressions (CPM)
  D)  cost-per-thousand impressions (CPM) determined by an auction

48)  In terms of number of queries, YouTube is the:
 A)  2nd largest search engine on the web
  B)  3rd largest search engine on the web
  C)  5th largest search engine on the web
  D)  10th largest search engine on the web

49)  If a display ad has been disapproved, how does an advertiser submit a request for another review?
  A)  Click the “re-review display ad” button in AdWords
  B)  Send a note to
  C)  Click the “re-review text ad” button in AdWords
 D)  Save the edited ad or upload a new ad in AdWords

50)  Which of the following metrics is typically most important in measuring a direct response advertiser’s performance on the Google Display Network?
  A)  Clicks
  B)  Impressions
 C)  Conversions
  D)  Cilckthrough Rate (CTR)

51)  Display inventory on the Google Display Network can come from AdSense or:
  A)  Right Media
  B)  AdWords
  C)  Teracent
 D)  The DoubleClick Ad Exchange

52)  Which report should advertisers run to see which Google Display Network properties displayed their ads and view associated statistics?
  A)  Reach and Frequency
 B)  Placement Performance
  C)  Ad Performance
  D)  Impression Share

53)  If an advertiser chooses to run ads in image or video formats, Google will:
  A)  display these ads on the Google Search Network
 B)  Display these ads on the Google Display Network
  C)  charge an additional fee to serve these ads
  D)  require that cost-per-thousand impressions (CPM) bidding be used

54)  When using cost-per-acquisition (CPA) bidding, an advertiser bids using a maximum CPA and pays by:
 A)  Conversion
  B)  Click
  C)  Viewthrough
  D)  Impression

55)  John is an advertiser concerned the traffic fluctuations from his campaign he created through AdWords for Video. Which is a reason why traffic fluctuations may have occurred for this video campaign?
 A)  User behavior has changed on the videos or channel being targeted
  B)  The Quality Score of the campaign has increased
  C)  There was in increase in searches performed on Google on keywords that John has placed bids
  D)  John’s “Search Campaign” hit the daily budget

56)  True of False: An advertiser can target mobile apps via AdWords

57)  True or False: An advertiser can target YouTube homepage on mobile devices via AdWords
  A)  TRUE

58)  Which tool is best suited to aid an advertiser that does not want to do the work of finding and bidding on placements?
  A)  Keyword Planner
 B)  Display Campaign Optimizer
  C)  Conversion Optimizer
  D)  Display Planner

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59)  An ad’s Quality Score on the Google Display Network will affect:
  A)  the Quality Scores for the keywords in that ad group
  B)  the Quality Score for the same ad on Google and the Google Search Network
  C)  The Display Network partners on which the ad is eligble to show
 D)  whether an ad is eligible to enter the ad auction

60)  Which allows advertisers to see which sites referred visitors with the most time spent on site?
  A)  Display Planner
 B)  Google Analytics
  C)  Ad Planner
  D)  Keyword Planner

61)  Anna is an advertiser that wants to increase the reach and visibility of her ads. Which bidding strategy is best for Anna?
  A)  Cost-per-view (CPV)
  B)  Cost-per-click (CPC)
  C)  Cost-per-day (CPD)
 D)  Cost-per-impression (CPM)

62)  Which is a benefit of using the Ad gallery to create an image ad?
  A)  Automatically adjust image content based on campaign performance
  B)  Automatically create image ads from existing text copy
  C)  Ability to extend reach of a display campaign to Google search partners
 D)  Ability to choose from pre-existing design templates

63)  What is a best practice for building ads using the Ad gallery?
  A)  Use multiple, small images
  B)  Use the same template for all ads
 C)  Add a visible display URL
  D)  Create a text-heavy ad

64)  Why is it beneficial to include a text ad in the same ad group as in image ad when advertising on the Google Display Network?
  A)  Image ads do not perform as well on the Google Display Network
  B)  It ensures one of the ad formats will win the auction and show on a publisher site
 C)  It ensures maximum coverage, as some publishers do not accept all ad formats
  D)  Text ads do not perform as well on the Google Display Network

65)  With TrueView in-stream, an advertiser pays:
  A)  after the viewer sees 5 seconds of the video
 B)  after the viewer watches for at least 30 seconds or to the end of the video
  C)  on a CPM basis
  D)  only when a viewer chooses to watch the video

66)  True of False: Video search behavior is different than traditional searching behavior

67)  Which automatically optimizes both targeting and bidding to help find additional conversions for Display Network campaigns?
  A)  Ad Preview and Diagnosis tool
  B)  Display Planner
 C)  Display Campaign Optimizer
  D)  Google Analytics

68)  An advertiser who wants to target specific categories of video content on the Google Display Network should:
  A)  add the keyword ‘video’ to the campaign
  B)  target the Search Network
  C)  add a click-to-play video ad to the campaign
 D)  use the AdWords for Video Tool

69)  Which bidding option is best suited for an advertiser focused on branding goals?
  A)  Effective cost-per-thousand impressions (eCPM)
  B)  Cost-per-click (CPC)
  C)  Cost per acquisition (CPA)
 D)  Cost-per-thousand impressions

70)  Frequency capping limits the number of times
  A)  your ads appear to the same person on the Search Network
 B)  your ads appear to the same person on the Display network
  C)  your ads appear during the designated days and hours that you set
  D)  your ads appear to users with the same IP address

71)  Where do the majority of AdWords ads on YouTube appear?
  A)  Contest pages
  B)  YouTube homepage
 C)  Watch Pages
  D)  Event pages

72)  Which builds keyword lists that can be used to show your ads relevant webpages across the Google Display Network?
  A)  Google Analytics
  B)  Display Campaign Optimizer
 C)  Keyword Planner
  D)  Display Planner

73)  An advertiser selling airline tickets has designed an image ad with drop-down menus for departure and arrival airport locations. Rather than programming the drop-down menu to show actual airports, the advertiser wants a click on the ad to take the user to his or her new website. This ad will:
  A)  be disapproved because it mimics a function the ad cannot perform
  B)  be resized on the Display Network because it lacks animation elements
 C)  perform poorly on the Display Network because it will frustrate users
  D)  perform well on the Display Network because it contains relevant information

74)  If a display ad appears “above the fold,” this means that the ad:
 A)  can be viewed in the upper portion of the page without scrolling
  B)  will appear at the top of each page of the website
  C)  takes up more than 20% of the webpage
  D)  will appear anywhere on the front page of the website

75)  Jackie is an advertiser that wants to target by using both Remarketing and Product Listings. What is the best targeting strategy for Jackie to execute this?
  A)  Create one ad group targeted to both “Display – Remarketing” and “Search – Product Listings”
 B)  Create two campaigns: one targeted to “Display – Remarketing” and the other targeted to “Search – Product Listings”
  C)  Create one campaign targeted to both “Display – Remarketing” and the other targeted to “Search – Product Listings”

76)  For advertisers bidding on a maximum CPC basis, Quality Score on the Google Display Network is evaluated on the:
  A)  clickthrough rate (CTR) of all keywords across the entire account and the relevance of the ad text and keywords to the advertiser’s landing page
  B)  Quality Score of keywords across all campaigns and all ad groups
  C)  Quality Score of all campaigns and regional targeting settings
 D)  CTR of the ad and the relevance of the ad and keywords to the publisher’s site

77)  Which is the best type of campaign for advertisers to target a set of specific sites they’ve chosen?
  A)  Demographic targeting
  B)  Keyword contextual targeting
 C)  Placement targeting
  D)  Category targeting

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