Google AdWords Fundamentals Exam – 14

131)  A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?
  A)  Include a phone number in the client’s ad’s headlines and monitor performance with the mobile clicks-to-call segment
  B)  Include a phone number in the client’s ad’s headline and monitor performance with the top vs. other segment
  C)  Add call extensions to the client’s ads and monitor performance with the top vs. other segment
  D)  Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment

132)  In order to appeal to customers on mobile devices, it’s important to:
  A)  Send users to a video-based landing page
  B)  Send users to a mobile-friendly landing page
  C)  Avoid using ad extensions
  D)  include your phone number as your display URL

133)  Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?
  A)  Create multiple campaigns, each with a set of related keywords
  B)  Create campaigns based on the structure of his client’s website
  C)  Create one campaign with a broad selection of keywords
  D)  Create one campaign for all the products his client offers

134)  When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:
  A)  based on how much your product is worth
  B)  50% of how much your product is worth
  C)  the same amount as the profit generated by your product
  D)  the same amount as the revenue generated by your product

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135)  You would choose to advertise on the Google Search Network if you wanted to:
  A)  reach customers browsing websites related to your business
  B)  reach customers while they’re searching for your products or services
  C)  choose the types of websites where you want your ads tos how
  D)  choose from a range of ad formats, like video and image ads

136)  An advertiser should group their campaigns by:
  A)  type of product or service
  B)  number of keywords
  C)  maximum cost-per-click (CPC) bids
  D)  number of ad groups per campaign

137)  A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?
  A)  Specific terms about the benefits of running
  B)  Specific terms about the shoe brand and model your client is selling
  C)  Generic terms about running and running shoes
  D)  Generic terms about different types of women’s shoes

138)  Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?
  A)  App promotion ads
  B)  Product Listing Ads
  C)  Image ads
  D)  Sitelink extensions

139)  When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?
  A)  AdWords only shows an ad for keywords with proper spelling and plural forms
  B)  Your keyword list would be disapproved based on Google’s advertising policies
  C)  AdWords can automatically include these variations for you
  D)  Broad match includes the exact words and phrases a user searches for

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140)  Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?
  A)  Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
  B)  Use the top movers report which campaigns have seen the biggest change in clicks since last month
  C)  Use the paid & organic report to show when his website appears in organic search, with no associated ads
  D)  Use the Search term report to show which search terms lead to the most clicks on his ads

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