Google AdWords Fundamentals Exam – 15

141)  What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?
  A)  Replace the existing landing page with the new one and compare this month’s data to last month’s
  B)  Run a Campaign Experiment on the existing campaign that switches between both landing pages
  C)  Create another ad group for the new landing page and compare the two ad groups
  D)  Create another campaign for the new landing page and compare the two campaigns


142)  Which is a benefit of advertising online with Google AdWords?
  A)  Advertisers can choose how much they spend and only pay when someone clicks their ad
  B)  Advertisers can choose how many times their ad should show during the day
  C)  Advertisers pay the same amount every time someone clicks their ad
  D)  Advertisers can pay to always show their ad above the organic search results


143)  A client wants to promote her new mobile app by showing her ads in other mobile apps. How can AdWords help accomplish her goal?
  A)  Google’s Search Network will help her target people who are more likely to download her app
  B)  She can use keywords like “mobile app” to target people who are more likely to download her app
  C)  Google’s Display Network includes many mobile apps where she could show her ad
  D)  She can use mobile app extensions to reach users in apps


144)  You sell video games and want people who play mobile gaming apps to know about your store. What’s one benefit of promotion your products with a mobile apps campaign on the Display Network?
  A)  It lets people who see your ad get directions to your store on Google Maps
  B)  It allows you to show your ad on app categories that you choose
  C)  It encourages people using mobile devices to install your app
  D)  It directs people to your online store to purchase your products


145)  Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?
  A)  Create multiple ad groups that target different devices, and monitor the results
  B)  Set up an experiment to test which device he should target
  C)  Create multiple campaigns that target different devices, and monitor the results
  D)  Segment his campaign statistics table by device


146)  While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:
  A)  create a different ad for each keyword
  B)  create multiple ads for each keyword
  C)  only create one ad that’s relevant to all keywords
  D)  create ads that are relevant to all keywords


147)  When building a keyword list for a Display Network campaign, you should do which of the following:
  A)  Use Display Campaign Optimizer to identify new keywords
  B)  Only include exact match keywords
  C)  Only use Keyword Planner to identify new keywords
  D)  Include keywords that are related to the websites your customers visit


148)  If you’d like your ads to show on certain sites across the Internet, you can add these websites as:
  A)  Placements
  B)  Audiences
  C)  Keywords
  D)  Topics


149)  You would choose to advertise on the Google Display Network if you wanted to:
  A)  show ads to people on non-Google search sites
  B)  show ads on Google Maps
  C)  show ads on websites related to your business
  D)  show ads on Google Shopping


150)  Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google’s advertising policies
  A)  AdWords policies can help web user distinguish between ads and search results
  B)  AdWords policies can help ensure ads are useful, varied, relevant, and safe for web users
  C)  AdWords policies can keep disapproved ads and websites out of organic search results
  D)  AdWords policies can help keep ad costs low and affordable for advertisers


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