Google AdWords Fundamentals Exam – 16

151)  Your ad can show on the Google Search Network when someone searches for terms that are similar to your:
  A)  Keywords
  B)  Placements
  C)  Website
  D)  Ad text


152)  You can use Keyword Planner to identify:
  A)  the number of negative keywords you should add
  B)  the amount of traffic potential keywords you might get
  C)  which text ads are performing best based on your keywords
  D)  webpages where your ad can appear based on your keywords


153)  Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?
  A)  Number of clicks on her ads and costs to produce her purses
  B)  How many times her ads have been viewed and clicked on
  C)  Number of clicks on her ads and revenue they generated
  D)  Costs to produce her purses and revenue generated from her ads


154)  You can use Display Planner to:
  A)  see how other advertisers perform on websites where you want your ad to appear
  B)  compare how your current Display Network campaign could perform on websites you’d like to target
  C)  see ways to reach your target audience based on your keywords, website, or interest categories
  D)  see which image and text ads are performing best on the specific websites you’re targeting


155)  You can use audience targeting to show your ads to:
  A)  specific websites, based on specific interests
  B)  groups of websites, based on specific interests
  C)  specific groups of people, based on their interests
  D)  specific groups of people, based on their location

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156)  When someone clicks your ad, the actual amount you’re charged will be:
  A)  The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
  B)  The minimum needed to hold your ad position but never less than 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater
  C)  The minimum needed to hold your ad position but never more than 120% of your maximum cost-per-click (max. CPC) bid, whichever is greater
  D)  The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit


157)  What’s one of the main benefits of using ad extensions?
  A)  Extensions increase your reach by showing your ad on more advertising networks
  B)  Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
  C)  Extensions provide additional information to make your ads more relevant to customers
  D)  Extensions are automated so you don’t have to create your ads


158)  Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:
  A)  measures trends relating to the search terms people have used before seeing your ad
  B)  focuses on getting customers to complete an online purchase
  C)  shows you which ads lead to customer actions that have value for your business
  D)  automatically gives you personal details about the people who convert


159)  Which ad extension would you use for an advertiser who has a chain of restaurants?
  A)  Seller ratings
  B)  Location extensions
  C)  Sitelink extensions
  D)  Previous visits extensions


160)  Conversion Optimizer can help drive conversions by using your conversion history and:
  A)  cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
  B)  cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
  C)  cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
  D)  cost-per-click (CPC) goals to raise your bid when a conversion is more likely

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