Google AdWords Fundamentals Exam – 4

31)  An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when keyword bids are decided?
  A)  The profit derived from a paid click
  B)  The bids of the next closest competitor
  C)  The cost of the bid
  D)  The Quality Score of the keyword


32)  What should an advertiser use to organize ad groups?
  A)  Common themes
  B)  Number of words per keyword
  C)  Maximum cost-per-click (CPC)
  D)  Location targeting


33)  Advertisers on Google search accrue cost in AdWords when:
  A)  users click on their ads
  B)  their ads appear on the Google search page
  C)  the user completes a purchase
  D)  they register a conversion using Conversion Tracking


34)  A primary benefit of location targeting is that advertisers can:
  A)  choose to target a specific Google domain
  B)  target any combination of countries, territories, and regions
  C)  target specific users who have already visited their site
  D)  choose to only target websites based in a specific region or territory


35)  You are managing a campaign where budget is unlimited as long as ROI is positive, but something still limits how much you are able to effectively invest. What is it? Choose the most closely related answer
  A)  Whether your payment method is credit or debit
  B)  The number of tracking codes installed on your website
  C)  The number of websites on the internet
  D)  The volume of traffic available for the keywords you are targeting


36)  What is the impact of poor landing page quality on an ad group?
  A)  The keywords in the ad group will be paused
  B)  The ads in the ad group will be disapproved due to low Quality Score
  C)  The keywords in the ad group will have a lower Quality Score.
  D)  The entire campaign will be paused

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37)  With the Smart Pricing feature in Display, if our data shows that a click from a Google Display Network page is less likely to turn into an actionable business result – such as an online sale, registration, phone call, or newsletter sign-up – we may:
  A)  Automatically adjust your daily budget to serve less ads on Google Display Network pages.
  B)  Use data from the Display Network auction to revise the cost of your Search ads
  C)  Automatically reduce your cost-per-click bids on the Google Display Network
  D)  Send notification that your bids should be adjusted


38)  Quality Score and Ad Rank are calculated:
  A)  Every time your ad is eligible to serve on a Display Network page
  B)  Every time someone does a search that triggers your ad
  C)  A few times a day, based on your ad scheduling settings
  D)  Every time you change your CPCs within your account


39)  On the Display Network, all keywords are considered broad match only. This means that you do not need to:
  A)  Include location targeting to narrow the reach of your ads
  B)  Include plurals, misspellings, and other variants of your keywords
  C)  Include negative keywords to refine your placement
  D)  manage your keyword performance at the ad group level


40)  Higher Quality Scores typically lead to:
  A)  higher costs and lower ad positions
  B)  lower costs and better ad positions
  C)  less overall impressions
  D)  faster delivery of daily budget


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