Google AdWords Fundamentals Exam – 6

51)  A My Client Center (MCC) account functions primarily as:
  A)  a separate AdWords account with its own keywords and campaigns
  B)  a dashboard that allows clients view-only access to AdWords reports
  C)  an umbrella account that allows for access to individual accounts with a single log-in.
  D)  a bid management system for AdWords clients managed by resellers and agencies


52)  An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display Network. If both keywords and placements are added to the ad group, they would work together to:
  A)  determine the target return on investment (ROI) for a given ad group
  B)  impact the time of day that the ads are eligible to show
  C)  restrict the ads to specific sites and show them only when the content of that sites page is relevant to the keywords
  D)  impact search results and cost-per-click (CPC) on the Google Display Network


53)  It is important to identify special offers like “free shipping” before building an AdWords campaign in order to:
  A)  choose effective CPC bids
  B)  secure an effective daily budget
  C)  create compelling ad text
  D)  choose effective language targeting


54)  The Opportunities tab with AdWords can be used to:
  A)  Create and edit campaigns, ads, keywords, and campaign settings
  B)  See an overview of how your campaigns are performing
  C)  Find account reporting tools that will help you manage your daily budget
  D)  Find keyword, bid, and budget ideas that can help improve your campaign performance


55)  A bilingual user searches on Google.com (the Google U.S. domain) and has set Spanish as the preferred Google interface language. In order to target this particular user, which campaign language setting should an advertiser use?
  A)  Portuguese
  B)  Spanish
  C)  Bilingual
  D)  English

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56)  Why should you avoid adding duplicate keywords across ad groups?
  A)  Identical keywords will compete against each other, and because both ads may serve – it may increase your CPCs
  B)  None of these options are correct
  C)  Identical keywords are not allowed in AdWords and your ads will be disapproved
  D)  Identical keywords compete against each other, and the better-performing keyword triggers your ad.


57)  Which best describes keyword contextual targeting?
  A)  Ads are targeted to groups of websites based on their site categories
  B)  Themes of selected placements determine related websites where ads will appear
  C)  Ads are targeted only to websites related to specific businesses
  D)  Themes of keywords are matched to relevant content on websites where ads will appear


58)  An advertiser adds negative keywords to an ad group within a search campaign. This means that the ad will not show if the negative keywords:
  A)  also appear in the ad text
  B)  have low maximum cost-per-click (CPC) bids
  C)  appear in another campaign within the account
  D)  appear in a users search query


59)  Quality Score on Google search is evaluated
  A)  every 48 hours
  B)  Every time someone does a search that triggers your ad
  C)  none of these answers is correct
  D)  every 24 hours


60)  The main goal of automatic cost-per-click (CPC) bidding is to
  A)  generate as many clicks as possible within an advertisers target budget
  B)  achieve the target ad position specified by the advertiser
  C)  generate as many conversions as possible within an advertisers target budget
  D)  achieve the target average CPC specified by the advertiser

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