Google AdWords Fundamentals Exam – 8

71)  What best describes Enhanced Cost-Per-Click (ECPC)
  A)  ECPC is a separate bid set for ad groups using the Conversion Optimizer
  B)  ECPC is a CPC bidding feature that automatically bids more aggressively in auctions more likely to result in a conversion
  C)  ECPC is a Quality Score boost for advertisers using ad extensions
  D)  ECPC is the discount applied to your Max CPC to determine actual CPC

72)  Grouping similar keywords together in an ad group will:
  A)  ensure that the ads and keywords in that ad group are approved
  B)  allow an advertiser to creae ads relevant to those keywords
  C)  keep an advertisers average cost-per-click (CPC) within a narrow range
  D)  allow an advertiser to use only broad match keywords

73)  If your ad serving option is set to “optimize” and there are multiple variations of your text ads within the same ad group, AdWords will:
  A)  automatically try to show the best performing ad more often
  B)  automatically increase your quality score based on the average CTR of the ad group
  C)  automatically serve the ad with the highest maximum CPC the most often
  D)  automatically lower your bids according to your CPA goal

74)  You have been targeting the entire United States in your scuba diving equipement ad campaign, but you know that much of the scuba equipment that is sold to customers in Hawaii. What would be the most efficient way to optimize your campaign and measure the impact of an optimization?
  A)  You add the keywords “Hawaii” to all of your ad groups, so that your ad will stop serving on searches that are not specific to Hawaii
  B)  You delete all of the keywords that have not been performing well, and start over with a new set of keywords and campaigns that uses location targeting to show only to users in Hawaii
  C)  You create a separate campaign targeting only Hawaii so you can easily see how your campaign performs in that state, and adjust your budget
  D)  You adjust your ad scheduling so that your campaign is only showing during business hours for the time zone that Hawaii is in

READ  Google AdWords Fundamentals Exam - 1

75)  With social extensions, how are +1s calculated for your ad and Google+ page
  A)  Any +1 on your ad is displayed as a part of your display campaigns, but has no bearing on oyur quality score or AdRank
  B)  Any +1 on your ad applies to your Google+ Page as well. All +1s from your Google+ Page are also applied to your AdWords ads
  C)  Only +1s from your Google+ page are showing in the count that is visible on your ad
  D)  Only +1s from your ads are calculated, your Google+ page is considered a separate campaign

76)  Which potential factor does Google use to calculate a search campaigns recommended daily budget?
  A)  Impressions
  B)  Conversions
  C)  Transactions
  D)  Placements

77)  A lower CPA does not necessarily indicate higher profit. Why?
  A)  A lower CPA may be due to changes in CPC bidding
  B)  A lower CPA may also have lower sales volume, reducing overall profit
  C)  A lower CPA may be due to additions in negative keywords
  D)  A lower CPA may be due to changes in network distribution

78)  Which best describes the “Optimize” ad rotation setting in AdWords?
  A)  The “Optimize” ad rotation setting allows your campaign to show ads more often, which can increase impressions
  B)  The “Optimize” ad rotation setting allows your campaign to automatically show the most relevant display URL for each ad
  C)  The “Optimize” ad rotation setting allows the AdWords system to automatically show the better performing ads more often
  D)  The “Optimize” ad rotation setting allows two of the ads from the ad group to show to a user on the same page

READ  Google AdWords Fundamentals Exam - 4

79)  In order for cost-per-click (CPC) ads and cost-per-thousand impressions (CPM) ads to compete with each other in the same auction on the Google Display Network, the AdWords system converts the CPC ads bid to:
  A)  a CPM
  B)  an effective CPM
  C)  an effective CPM conversion
  D)  a CPM conversion

80)  Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?
  A)  AdWords budgets can only be set once annually and require a fixed commitment
  B)  Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive
  C)  Online campaigns generate clicks, whereas other channels generate exposure
  D)  Budgets cannot be applied to online campaigns due to constant changes in traffic

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