Google AdWords Fundamentals Exam

Google AdWords Fundamentals Exam

1. Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

  • Call extensions
  • Reach and frequency data
  • Cost-per-thousand-impressions (CPM) bidding
  • Placement targeting

2. When creating a keyword list using broad match, why should you leave out misspellings and plural forms of keywords?

  • Broad match only includes the exact words and phrases a user searches for
  • AdWords only shows an ad for keywords with proper spelling and plural forms
  • Your keyword list would be disapproved based on Google’s advertising policies
  • AdWords can automatically include these variations for you

3. You can win a higher ad position in the auction with a lower cost-per-click (CPC) bid by:

  • creating ads that link to a generic landing page
  • creating ads that include terms or phrases people are searching for
  • creating high-quality ads and landing pages
  • All of the listed answers

4. A standard AdWords text ad is made up of

  • a headline, a display URL, and description text
  • a display URL and description text
  • a headline, an image, and description text
  • a headline and description text

5. You would choose to advertise on the Google Search Network if you wanted to:

  • choose from a range of ad formats, like video and image ads
  • reach customers while they’re searching for your products or services
  • reach customers browsing websites related to your business
  • choose the types of websites where you want your ads to show

6. Higher Quality scores typically result in:

  • lower costs and better ad positions
  • higher costs and better ad positions
  • better ad positions only
  • lower costs only

7. How can you see if people are searching for your client’s services during the early morning and evening hours?

  • Segment performance statistics by time
  • Monitor reach and frequency data
  • Run a keyword diagnosis
  • Run a search terms report

8. A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones. How should you optimize this client’s campaign to help achieve their goal?

  • Include a phone number in the client’s ad’s headline and monitor performance with the mobile clicks-to-call segment
  • Include a phone number in the client’s ad’s headline and monitor performance with the top vs. other segment
  • Add call extensions to the client’s ads and monitor performance with the top vs. other segment
  • Add call extensions to the client’s ads and monitor performance with the mobile clicks-to-call segment

9. An advertiser should group their campaigns by

  • number of ad groups per campaign
  • type of product or service
  • number of keywords
  • maximum cost-per-click (CPC) bids

10. When building a keyword list for a Display Network campaign, you should do which of the following:

  • Only use Keyword Planner to identify new keywords
  • Only include exact match keywords
  • Include keywords that are related to the websites your customers visit
  • Use Display Campaign Optimizer to identify new keywords

11. While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to:

  • create multiple ads for each keyword
  • create ads that are relevant to all keywords
  • only create one ad that’s relevant to all keywords
  • create a different ad for each keyword

12. An e-commerce client wants her campaign to be more profitable. After calculating this clients total profits from AdWords, what can you do to start maximizing results for profit’?

  • Lower the cost-per-click (CPC) bids and increase the budget
  • Test different cost-per-click (CPC) bids
  • Delete keywords that are generating the most clicks
  • Test only one version of your ad text

13. What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand?

  • Add display ads and affinity audiences targeting people interested in green living and beauty
  • Use a balanced combination of broad-, exact-, and phrase-matched keywords
  • Increase the daily budget and add text ads with clear call-to-actions like ‘Buy now’
  • Target large metropolitan areas where people are more likely to encounter her product

14. Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign?

  • Increase bids on relevant keywords with low clicks and clickthrough rate (CTR)
  • Add new relevant keywords and remove keywords with low clickthrough rate (CTR)
  • Broaden his keyword list for ads with the lowest clickthrough rate (CTR)
  • Increase bids for ads with the lowest average position and clickthrough rate (CTR)

15. A Client wants to promote her new mobile app by showing her ads in other mobile apps. How can Adwords help accomplish her goal?

  • She can use keywords like “mobile app” to target people who are more likely to download her app
  • Google’s Display Network includes many mobile apps where she could show her ad
  • She can use mobile app extensions to reach users in apps
  • Google’s Search Network will her target people who are more likely to download her app

16. Your ad can show to a user when your targeted language matches:

  • a user’s operating system language
  • a user’s browser setting
  • the language of websites a user visits most often
  • a user’s Google interface language setting

17. How do cost-per-click (UPU) ads compete with cost-per-thousand impressions (CPM) ads on the Google Display Network?

  • Ads using CPC bids are not allowed to compete on the Display Network
  • CPM bids are effectively converted to CPC bids
  • CPC bids are effectively converted to CPM bids
  • CPC and CPM bids only compete against bids of the same type

18. What is the recommended next step if you noticed from the Search terms report that certain search terms are leading to a high number of clicks on your ads?

  • Add search terms that are not leading to many clicks as negative keywords
  • Make sure all of these search terms are included as keywords, regardless of relevance
  • Add sitelinks to your ads to make them even more prominent
  • Make sure relevant search terms are keywords and adjust your bid or ad text for these keywords

19. One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works?

  • AdWords automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results
  • Due to changes in traffic, AdWords allows up to 20% more impressions in a day than the budget specifies
  • Due to changes in traffic, AdWords allows up to 20% more clicks in a day than the budget specifies However, in any given month, AdWords never charges more than the average daily budget amount multiplied by 30.4
  • To show an ad more often, AdWords charges more than the average daily budget amount multiplied by 30.4

20. If you want to direct people to specific pages on your website from your ad, you can create an ad that uses:

  • previous visits extensions
  • location extensions
  • callout extensions
  • sitelink extensions

21. An advertiser looking to drive conversions is using manual cost-per-click (CPC) bidding. Which factor should be most important for this advertiser when deciding keyword bids?

  • The Quality Score of the keyword
  • The average profit per conversion
  • The bids of the next closest advertiser
  • The profit derived from a paid click

22. Julian wants to reach potential customers based on the type of device they’re using, but he doesn’t know how his campaign performs on different devices. How can Julian find meaningful data that will help him decide which devices to target?

  • Create multiple campaigns that target different devices, and monitor the results
  • Create multiple ad groups that target different devices, and monitor the results
  • Set up an experiment to test which device he should target
  • Segment his campaign statistics table by device

23. Your client wants to improve her ad position. What would you recommend?

  • Make the ad headline longer and more descriptive
  • Improve the ad quality and increase bid amount
  • Improve Quality Score and decrease bid amount
  • Add more keywords and increase daily budget

24. Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games?

  • App promotion ads
  • Image ads
  • Sitelink extensions
  • Shopping ads

25. Which is a benefit of advertising online?

  • Increase your position in organic search results
  • Make money by showing ads on your website
  • Automatically collect information about potential customers
  • Reach people who are likely interested in what you’re advertising
READ  Google AdWords Fundamentals Exam - 10

26. When setting up a campaign, you can use Display Planner to get an idea of the budget and bids you should set based on your:

  • historical conversion rate estimates for your keyword and placement ideas
  • traffic estimates for your placement ideas
  • traffic estimates for your keyword ideas
  • historical cost-per-click (CPC) estimates for your keyword and placement ideas

27. Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client?

  • Refine where your ads show by adding the keyword “Tokyo”
  • Use the user location view to understand if people who click your ads are located in Tokyo
  • Use a location bid adjustment to increase bids for customers in Tokyo
  • Create a separate ad group to target ads and bids for Tokyo

28. You would advise a client that’s launching a new product line to advertise on the Google Display Network because she can

  • use text ads that encourage people to call her business
  • use text ads that encourage people to visit her website
  • reach people who are searching for her products
  • reach people who are interested in similar products

29. Your ad can show on the Google Search Network when someone searches for terms that are similar to your:

  • Ad text
  • Keywords
  • Website
  • Placements

30. What’s one of the main benefits of using ad extensions?

  • Extensions provide additional information to make your ads more relevant to customers
  • Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent
  • Extensions are automated so you don’t have to create your ads
  • Extensions increase your reach by showing your ad on more advertising networks

31. Keyword Planner can help you build a new Search Network campaign by

  • organizing potential placements into ad groups
  • creating new ads based on your keywords
  • suggesting landing pages for your ads
  • multiplying keyword lists together

32. Your new client’s AdWords account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

  • Create new ad groups with several keyword match types
  • Create new ad groups with related keywords grouped together
  • Create one ad group for every five keywords
  • Remove half of the keywords from the ad group

33. Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

  • likely they are to click her ads
  • they perceive her products
  • they interact with her website
  • likely they are to become a regular customer

34. Your client wants to increase the number of people visiting his website. When analyzing the data for his Search campaign, which metric do you most want to improve?

  • Conversion rate
  • Converted clicks
  • Clickthrough rate (CTR)
  • Impressions

35. Each campaign in your AdWords account should have a single:

  • business goal
  • ad group
  • landing page
  • maximum cost-per-click (max. CPC) bid

36. You sell video games and want people who play mobile gaming apps to Know about your store. What’s one benefit of promoting your products with a mobile apps campaign on the Display Network?

  • It allows you to show your ad on app categories that you choose
  • It directs people to your online store to purchase your products
  • It encourages people using mobile devices to install your app
  • It lets people who see your ad get directions to your store on Google Maps

37. Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him:

  • pick the most popular keywords for his campaign
  • show ads on dance websites and YouTube videos
  • show ads when someone searches for dance classes
  • match his ad text to what people are searching

38. Data for your client shows that more estimated total conversions are coming from mobile devices versus computers and tablets. How can you use this data to optimize your client’s bidding strategy?

  • Use enhanced cost-per-click (ECPC) to increase bids that are likely to result in conversions from mobile devices
  • Set a mobile bid adjustment to increase bids for searches on mobile devices
  • Set a mobile bid adjustment to decrease bids for searches on computers and tablets
  • Use target search page location to help get your clients ads to the top of mobile search page results

39. When someone clicks your ad, tile actual amount you’re charged will be:

  • The minimum needed to hold your ad position, but never more than 120% of your maximum cost-per-click (max CPC) bid
  • The minimum needed to hold your ad position, but never less than 50% of your maximum cost-per- click (max. CPC) bid
  • The minimum needed to hold your ad position, under the maximum cost-per-click (max. CPC) limit
  • The minimum needed to hold your ad position or 50% of your maximum cost-per-click (max. CPC) bid, whichever is greater

40. Which is a benefit of advertising online with Google AdWords?

  • Advertisers pay the same amount every time someone clicks their ad
  • Advertisers can pay to always show their ad above the organic search results
  • Advertisers can choose how much they spend and only pay when someone clicks their ad
  • Advertisers can have ads automatically translated into different languages

41. An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

  • Decrease cost-per-click (CPC) bid and decrease daily budget
  • Improve Quality Score and decrease cost-per-click (CPC) bid
  • Decrease cost-per-click (CPC) bid and increase daily budget
  • Improve Quality Score and increase cost-per-click (CPC) bid

42. Your client noticed that his ad was disapproved for editorial reasons. Why is it important for him to understand and abide by Google‘s advertising policies?

  • AdWords policies can keep disapproved ads and websites out of organic search results
  • AdWords policies can help keep ad costs low and affordable for advertisers
  • AdWords policies can help ensure ads are useful. varied. relevant. and safe for web users
  • AdWords policies can help web users distinguish between ads and search results

43. What does “converted clicks” measure?

  • The total number of clicks within your chosen conversion window
  • The total number of conversions divided by the total number of clicks
  • The total number of clicks that led to a conversion
  • The percentage of clicks that led to a conversion

44. You want to generate leads with your AdWords campaign by encouraging people to fill out an interest form on your website. What do you need to know to measure return on investment (ROI) for this campaign?

  • You can’t calculate return on investment for campaigns that are focused on online leads
  • The percentage of budget spent compared to how many forms were completed
  • The number of clicks your ad received divided by the number of times it showed
  • How much you’ve spent on the campaign compared to the value of leads generated

45. Which ad extension would you use for an advertiser who has a chain of restaurants?

  • Previous visits extensions
  • Sitelink extensions
  • Seller ratings
  • Location extensions

46. Which of these metrics is especially important to clients who are running a branding campaign?

  • Average cost-per-click (avg. CPC)
  • Click through rate (CTR)
  • Phone call conversions
  • Impressions

47. Target CPA bidding can help drive conversions by using your conversion history and:

  • cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
  • cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
  • cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
  • cost-per-click (CPC) goals to raise your bid when a conversion is more likely

48. Negative keywords can help advertisers refine the targeting of their ads by:

  • reducing their campaign’s daily budget recommendations
  • raising the average position of their ads
  • increasing the number of relevant Display Network placements
  • reducing the number of irrelevant clicks

49. Nadia manages a local gym and is running an ad to drive more free trial memberships. What could she include in her ad text?

  • A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
  • Add a call-to-action like “Sign up for a free trial”
  • A call-to-action like “Visit our gym now”
  • Add a promotion like “20% off fitness classes”

50. Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account?

  • Create one campaign with a broad selection of keywords
  • Create one campaign for all the products his client offers
  • Create campaigns based on the structure of his client’s website
  • Create multiple campaigns, each with a set of related keywords

51. Why should you link your client’s AdWords account to Google’s Webmaster Tools?

  • See which campaigns have the biggest changes in clicks, costs, and conversions
  • See how your ads performed when triggered by actual searches
  • See how often your ads rank higher in search results than those of other advertisers participating in the same auction
  • See if people reach your client’s website via ads or organic search results
READ  Google AdWords Fundamentals Exam - 14

52. Your client noticed last month that his ad often showed up beside another advertiser’s ad for the same search terms. How can you help your client understand how he is performing compared to other advertisers?

  • Use the Auction insights report to show how often his ads rank higher in search results than those of other advertisers
  • Use the top movers report to show which campaigns have seen the biggest change in clicks since last month
  • Use the Search term report to show which search terms lead to the most clicks on his ads
  • Use the paid & organic report to show when his website appears in organic search, with no associated ads

53. What’s a benefit of having multiple ads in an ad group?

  • Ads are only eligible to show at the top of the page if there are more than one ad in that ad group
  • AdWords will automatically match each ad to the keywords it‘s most relevant to
  • Ads are only eligible to show ad extensions if there are more than one ad in that ad group
  • AdWords will automatically rotate your ads and show the best performing ones more often

54. When creating text ads to advertise a client‘s small chain of Italian restaurants, what should you include in the ad text to make it compelling to potential customers?

  • Information about Italian food in the description
  • Use the same headline and description as other advertisers
  • Include call-to-actions, such as “Find the nearest location”
  • An exclamation point in the display URL

55. Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

  • A page with information on instrument rentals and a contact form
  • A page with information on music lessons and a contact form
  • His homepage, with links to instrument sales, rentals, and music lessons
  • A page with a wide selection of instruments for sale

56. Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?


  • Online advertising is always less expensive than traditional media
  • Traditional media generates exposure, but online advertising campaigns can guarantee sales
  • Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data
  • Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount

57. Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people?

  • Placements
  • Keywords
  • Topics
  • Remarketing

58. Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit?

  • “Display Network only”
  • “Search Network only”
  • “Showing”
  • “Search Network with Display Select”

59. You signed 3 new clients, each with an existing AdWords account. What’s the best way to manage these accounts?

  • Use your clients’ sign-in information to access and manage the accounts
  • Pause your clients’ campaigns and recreate them in your manager account
  • Consolidate the 3 accounts into a new AdWords account you create
  • Link the client accounts to your My Client Center (MCC) manager account

60. If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

  • Topics
  • Keywords
  • Placements
  • Audiences

61. You can use audience targeting to show your ads to:

  • specific websites, based on specific interests
  • groups of websites, based on specific interests
  • specific groups of people, based on their interests
  • specific groups of people, based on their location

62. Which of the following items is not a component of Quality Score?

  • Maximum cost-per-click (max. CPC) bid
  • Expected clickthrough rate (CTR)
  • Ad relevance
  • Landing page experience

63. What happens as a result of a search campaign consistently meeting its daily budget?

  • Fewer sites targeted at once
  • Missed potential ad impressions
  • Higher average cost-per-clicks (CPCs)
  • Accelerated ad delivery

64. Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

  • Cost-per-view (CPV)
  • Cost-per-click (CPC)
  • Cost-per-thousand-impressions (CPM)
  • Cost-per-acquisition (CPA)

65. Your client wants to show ads to people who’ve visited her website before. Which AdWords feature would you recommend she use?

  • Conversion tracking
  • Ecommerce tracking
  • Dynamic Search Ads
  • Remarketing

66. Anne-Marie’s business goal is to generate online sales of her handmade purses. Her AdWords costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)?

  • Number of clicks on her ads and costs to produce her purses
  • Number of clicks on her ads and revenue they generated
  • Costs to produce her purses and revenue generated from her ads
  • How many times her ads have been viewed and clicked on

67. What’s the easiest way to evaluate if one version of your landing page performs better than another for the same ad?

  • Replace the existing landing page with the new one and compare this month’s data to last month’s
  • Create another ad group for the new landing page and compare the two ad groups
  • Create another campaign for the new landing page and compare the two campaigns
  • Run a Campaign Experiment on the existing campaign that switches between both landing pages

68. Mimi wants to reach people searching for baked goods, but only wants her ads to show during the hours she’s open for business- Which campaign type is a good fit?

  • “Search Network with Display Select – All features”
  • “Search Network only – All features”
  • “Display Network only – All features”
  • “Display Network only – Remarketing”

69. Which statistic indicates how often a click has led to a conversion?

  • Conversion rate
  • Clickthrough rate (CTR)
  • Converted clicks
  • Cost-per-conversion

70. You can use Keyword Planner to identify:

  • webpages where your ad can appear based on your keywords
  • which text ads are performing best based on your keywords
  • the number of negative keywords you should add
  • the amount of traffic potential keywords might get

71. Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor, Tony can do all of the following except:

  • Manage, edit, and view multiple accounts at the same time
  • Copy or move items between ad groups and campaigns
  • Refresh data to reflect the latest statistics on his cost-per-click (CPC) campaign
  • Undo and redo multiple changes while editing his campaigns

72. Your travel agency client is running a very targeted campaign to reach people who are visiting Paris on vacation and don’t live in France. What would be an effective way to target this client’s customers?

  • Create a campaign with ads and keywords written in French
  • Create a keyword list with the exact match keyword “Paris” and negative keyword “France”
  • Create a campaign targeting French and regions other than Paris
  • Create a campaign targeting Paris and languages other than French

73. When setting up a Search Network campaign for a client, you want to maximize the number of clicks her ads can get. Which bidding strategy should you use to achieve this goal?

  • Cost-per-acquisition (CPA)
  • Cost-per-thousand impressions (CPM)
  • Manual cost-per-click (CPC)
  • Automatic cost-per-click (CPC)

74. Advertising on TV, print, and radio typically requires a predetermined budget. What key differences enable some online advertising campaigns to invest with more flexibility without a predetermined budget in mind?

  • AdWords budgets can only be set once annually and require a fixed commitment.
  • Budgets cannot be applied to online campaigns due to constant changes in traffic.
  • Online campaigns are highly measurable and can often automate a positive ROI. It can be strategic to capture all traffic without a predetermined budget as long as ROI is positive.
  • Online campaigns generate clicks, whereas other channels generate exposure.

75. Which client would you advise to use radius targeting?

  • Luis, whose e-commerce business delivers nationwide
  • Denise, whose service can reach customers within 30 miles
  • Christopher, who wants to promote his new product in select cities
  • Mabel, who wants to exclude her ads from certain cities

76. Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

  • Increase the maximum cost-per-click (CPC) bid
  • Pause the campaign to stop showing ads and accruing costs
  • Lower the daily budget amount
  • Change the ad delivery method from “Accelerated” to “Standard”
READ  Google AdWords Fundamentals Exam - 15

77. Every time your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score, and:

  • the expected impact of extensions and other ad formats
  • your historical conversion rate
  • the search ranking of your website
  • the daily budget you’ve set

78. A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal?

  • Generic terms about different types of women’s shoes
  • Generic terms about running and running shoes
  • Specific terms about the benefits of running
  • Specific terms about the shoe brand and model your client is selling

79. What’s one benefit of creating multiple ad groups?

  • You can break up keywords and ads into related themes
  • You can set different budgets for each ad group
  • You can pause specific keywords if they’re not performing well
  • You can target specific ad groups into various Google networks

80. When reviewing the Search terms report for one of your client’s campaigns, you notice several terms that aren’t relevant to what they’re advertising. How can you use this information when refining the campaign‘s keywords?

  • Add the terms as phrase match keywords
  • Add the terms as negative keywords
  • Add the terms as exact match keywords
  • Add the terms as keywords

81. What happens when a campaign consistently meets its average daily budget?

  • Average cost-per-click (CPC) bids will be lowered
  • Ads in that campaign will show less often than they could
  • Your budget is automatically adjusted
  • Ads in that campaign will stop showing for the rest of the billing cycle

82. In order to appeal to customers on mobile devices, it’s important to:

  • Avoid using ad extensions
  • Send users to a video-based landing page
  • Include your phone number as your display URL
  • Send users to a mobile-friendly landing page

83. You can use Display Planner to:

  • see ways to reach your target audience based on your keywords, website, or interest categories
  • see which image and text ads are performing best on the specific websites you’re targeting
  • compare how your current Display Network campaign could perform on websites you’d like to target
  • see how other advertisers perform on websites where you want your ad to appear

84. Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.” What does this mean?

  • Karen’s ads don’t often show for the search query
  • Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other advertisers’
  • People who see Karen’s site in relevant organic search results often click through to her site
  • Karen’s ads often show below her organic results for the search query

85. Belinda’s boutique just started carrying 3 new designer labels. She wants to show an image ad announcing the new collections to people who are browsing websites about designer clothing. Which campaign type is a good fit?

  • “Search Network only – Standard”
  • Showing”
  • “Display Network only – All features”
  • “Search Network only – All features”

86. Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research?

  • Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads
  • Increase cost-per-click (CPC) bids and experiment with variations of ad text that includes running tips
  • Set up a remarketing list to show ads to women who have previously visited your client’s website
  • Add demographic and age targeting to show ads to people in this audience

87. When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

  • Exact match keywords
  • Broad match keywords
  • Negative match keywords
  • Phrase match keywords

88. You would choose to advertise on the Google Display Network if you wanted to:

  • show ads on Google Maps
  • show ads to people on non-Google search sites
  • show ads on websites related to your business
  • show ads on Google Shopping

89. When choosing a maximum cost-per-click (max. CPC) bid, you should consider the amount that you make from a purchase because you want to set a bid amount that’s:

  • based on how much your product is worth
  • the same amount as the revenue generated by your product
  • 50% of how much your product is worth
  • the same amount as the profit generated by your product

90. By monitoring ad campaign performance, an advertiser may obtain the information needed to:

  • create duplicate ad groups with identical keywords and different ad variations
  • create additional AdWords accounts for low-performing keywords
  • compare campaign performance to that of other advertisers
  • determine if campaigns are meeting overall marketing and conversion goals

91. Which client would you advise to advertise on the Google Search Network?

  • Suzy, who wants to reach people browsing travel websites about China
  • Jim, who wants to reach people on social networks interested in poetry
  • Bill, who wants to reach people looking for plumbing services
  • Carol, who wants to reach people watching YouTube videos

92. What’s a reason to use the “Search Network with Display Select” campaign type?

  • You can pick the exact websites where you want your ad to show
  • Your video ads can run on the Search Network
  • You can use one budget to advertise on the Search Network and Display Network
  • Your ads only show on the first page of search results

93. All other things being equal, if you’ve set a maximum cost-per-click (max- CPC) bid of $1.00 for your ads, and if the next most competitive bid is $050 for the same ad position, what is the actual amount you‘d pay for that click?

  • $1
  • $0.5
  • $0.51
  • $1.01

94. When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

  • Target return on ad spend (ROAS)
  • Target search page location
  • Enhanced cost-per-click (CPC)
  • Maximize clicks

95. Donna sells t-shirts featuring vintage album covers. She wants people searching for unusual t-shirts to find her website, but she also thinks people interested in music might make a purchase. What campaign type would you recommend?

  • “Display Network only – All features”
  • “Search Network only – All features”
  • “Search Network with Display Select – All features”
  • “Display Network only – Remarketing”

96. Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

  • Broaden the list of keywords to reach more potential customers
  • Make sure the landing page is closely related to the ad
  • Increase the cost-per-click (CPC) bid for low-performing keywords
  • Increase the average daily budget for the campaign

97. An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

  • Modify the ad associated with that keyword to direct to a highly-relevant landing page
  • Delete the keyword and add a synonym of the keyword to the campaign
  • Set an ad group bid adjustment of +20% for that keyword
  • Delete the keyword and use Keyword Planner to find more relevant keywords

98. On the Google Display Network, your ad is eligible to show on a webpage if your:

  • ad text matches that webpage’s content
  • keywords match that webpage’s content
  • website matches that webpage’s content
  • landing page matches that webpage’s content

99. Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

  • focuses on getting customers to complete an online purchase
  • shows you which ads lead to customer actions that have value for your business
  • measures trends relating to the search terms people have used before seeing your ad
  • automatic ally gives you personal details about the people who convert

100. Which is the best bidding option for an advertiser who wants to drive more clicks from mobile devices?

  • Target return on ad spend (ROAS)
  • Target search page location flexible bidding strategy
  • Mobile bid adjustments
  • Cost-per-acquisition (CPA)

Last Updated on August 2016

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