Google AdWords Shopping Advertising Exam

Which can you sell on Google Shopping?

  • Residential real estate
  • Used goods
  • Business services such as plumbing or Iocksmithing
  • Hotel and travel fares

You can use campaign priority to:

  • Tell Google which campaign’s bid to use for a product when the same product is included in multiple campaigns
  • Speed up how fast a campaign’s budget is spent throughout the day
  • Have Google prefer certain inventory in query matching and ad serving
  • Make your Shopping ads more competitive in the auction

Which is a reason why Annie’s Google Merchant Center account would get suspended?

  • Her landing pages lead to error messages or non-existent pages
  • She’s only been updating her data feeds every 10 days
  • Her website doesn‘t have a mobile version
  • She is only selling used products

Google Merchant Center can be used to:

  • Update mobile bids for products
  • Set campaign priority for products
  • View competitive benchmarks for Shopping campaigns
  • Manage shipping settings for a store

Custom labels can be a great way for you to:

  • Subdivide products into specific product groups in AdWords
  • Set the country in which your products will be sold
  • Identify the shipping method used for your products
  • Tell Google Merchant Center what products to avoid when uploading data

Shopping campaigns use:

  • Ads promoting local and nearby services
  • Keyword-targeted rich media ads
  • A combination of text ads and Shopping ads formats
  • Shopping ads created from product data in Google Merchant Center

Which devices can Shopping ads appear on?

  • Mobile phones and desktops
  • Mobile phones
  • Tablets, mobile phones, and desktops
  • Tablets and desktops

Ben is creating product images. A common best practice is to:

  • Display the merchant website name over all images
  • Include brand names in the images
  • Include all varieties of a product in one image
  • Ensure all images are high-quality

Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon- What should Ryan do to get more traffic for his products?

  • Remove underperforming items from the inventory
  • Increase the maximum cost-per-click (max. CPC) for all product groups
  • Lower the maximum cost-per-click (max. CPC) for all product groups
  • Increase the budget cap of the campaign

Marie’s new camera product falls into two different Google product categories What should she use for this attribute?

  • Include both categories in the attribute
  • Include only one category
  • Submit the product twice using a different category each time
  • Use the ‘custom label’ attribute

Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

  • Subdivide by brand and set more competitive bids for the brands individually
  • Change the campaign priority to ”high”
  • Increase her “All products” bid
  • Set her budget to “accelerated“ delivery

Merchants use Google Merchant Center for which purpose?

  • Upload product data through feeds or an API
  • Set mobile bids on specific products
  • Set campaign priority
  • Manage Shopping campaign bids

Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining ”everything else in all products” product group?

  • A bid lower than the subdivisions
  • A bid of zero
  • Continue subdividing until there are no products in this group
  • A bid that’s the average of the subdivisions

How are product groups used in Shopping campaigns?

  • To create a list of keywords used to target Shopping ads to shoppers
  • To organize products within a data feed
  • To bundle items sold as a package, like a camera and tripod stand
  • To bid on organized inventory in an ad group

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?

  • Change the ‘brand’ attribute of sale items to “holiday”
  • Add “holiday sale” to the ‘Title’ attribute of all items
  • Use a custom label to denote items included in the holiday sale
  • Classify the products under the “holiday” Google Product Category

To maintain an active data feed, you must update the feed every:

  • 30 days
  • 24 hours
  • 1 year
  • 6 months

In Google Merchant Center, a target country is the country where:

  • The products are shipped from
  • The products are manufactured
  • The products are sold and will be shipped to
  • The retailer is located

Which email contact does Google use to notify merchants about account warnings?

  • Google Merchant Center technical contact
  • AdWords primary contact
  • Both Google Merchant Center technical contact and primary contact
  • Google Merchant Center primary contact

If a product doesn’t have an image available, you should:

  • Submit a placeholder image with a message. such as “Coming Soon”
  • Submit a full color version of your store’s logo
  • Submit an image of a similar product
  • Wait to submit the product until an image is ready

What information do you need to enter in Google Merchant Center to create a Shopping campaign?

  • Promotion text
  • Verified and claimed website URL
  • Local business data feed
  • Business address

Which is a required attribute when submitting a product to Google Merchant Center?

  • Mobile landing page URL
  • Additional image URLs
  • Availability date
  • Title

To subdivide products in Shopping campaigns using your own set product structure, you should use:

  • Multiple data feeds
  • AdWords labels
  • Custom labels
  • Starred items

How should Chris estimate how a different bid amount would impact his store’s online traffic?

  • Use the Bid Simulator tool
  • Check the “Diagnostics” tab in Google Merchant Center
  • Review the benchmark cost-per-click (CPC) information in AdWords
  • Download campaign performance data

What is a best practice to reduce the processing time of a new feed?

  • Divide the group of products into multiple data feed segments
  • Submit the feed at midnight
  • Upload both xml and csv files of the same products
  • Create a new Google Merchant Center account for each new AdWords campaign

When preparing to submit a new data feed, you should:

  • Give all feeds the same name for consistency
  • Submit a test data feed
  • Include all items in your inventory
  • Submit multiple feeds to process everything at once

Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?

  • Put ‘false‘ in the ‘identifier exists’ attribute
  • Put ‘unavailable’ in the ‘gtin’ attribute
  • Submit a randomly generated number in the ‘gtin’ attribute
  • Submit ‘1’ as the ‘mpn’ attribute

May is in the process of expanding her store to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?

  • The language on the landing pages doesn’t match the language of the target country
  • The shipping attributes for a small number of items have different pricing than the default shipping at the account level
  • The data feeds weren’t updated for 10 days
  • The data feed includes products with the availability status “out of stock”
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Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

  • Include the text “adult” in the product description
  • Email the support team through the Google Merchant Center Help Center
  • Identify products using the ‘adult’ attribute and in Google Merchant Center settings
  • Mark ‘adult’ in a separate custom label attribute as part of the data feed

In order to offer products in different countries, you should:

  • Use the same landing pages globally
  • List the products in the local language
  • Always set prices in USD
  • Use one feed for all products

Why is it a best practice to set a bid for the “everything else in all products” product group?

  • To be able to have one product group for mobile devices
  • To control the websites on which your Shopping ads appear
  • To make it easier to target a location for certain products
  • To include items not part of other product groups in your campaign

Campaign priority should be used when:

  • You have multiple sales to promote within the same campaign
  • You want to lower the bid for a product group
  • You have multiple campaigns advertising the same products
  • You want to separate your inventory by brand

Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

  • Share products between accounts
  • Access multiple AdWords accounts
  • Manage multiple domains with a single sign in
  • Combine reporting on all data feeds across domains

How can you lose your claimed URL?

  • You remove all data feeds from your Merchant Center account
  • Your website is updated but includes the same identifying meta tag or HTML file
  • Another authorized owner of the website successfully verifies and claims your website URL
  • Your claimed URL authorization expired from Webmaster tools

Which AdWords campaign settings should Sarah choose in order to sell products to California residents only?

  • Set either the country of sale to United States or location to California
  • Set the country of sale to United States only
  • Set the location to California only
  • Set both the country of sale to United States and location to California

What does impression share indicate about a product group?

  • It shows your product group impressions relative to other product groups in the same campaign
  • It predicts your product group’s future impressions
  • It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
  • It provides an average benchmark of all similar products from other retailers

Why can’t Ellen see any benchmark data for her new Shopping campaign?

  • She is already outbidding her competitors
  • Her campaign has reached its daily budget limit
  • She doesn’t have enough products in the campaign to compare to others
  • There aren’t enough comparable products from other advertisers

What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

  • Automated phone messages to account owner
  • Email contacts listed in account settings
  • Messaging in AdWords overview page
  • Messaging in Google Merchant Center overview page

Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?

  • The shipping rates for the products were updated to $0.00
  • The availability for the products are listed as ‘out of stock’
  • The landing page price is different from the feed price
  • A ‘sale price‘ attribute is blank

You should use multiple ad groups when you want to:

  • Link products from a different Merchant Center account
  • Use a different bid modifier for products in the same Shopping campaign
  • Set a different priority on bidding within the same Shopping campaign
  • Target a different country within the same Shopping campaign

Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

  • Increase the campaign’s daily budget
  • Increase bids on products groups
  • Remove any bid modifiers
  • Add negative keywords to the product group

You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

  • Understand which creatives perform best in the “Ads” tab
  • Check impressions for each product in Merchant Center
  • See query-level product performance in the “Keywords” tab
  • Segment performance by various shopping views in the “Dimensions” tab

Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

  • Add ‘unique’ to the ‘brand’ attribute
  • Use the exemption attribute “identifier exists’
  • Leave all unique product identifiers blank
  • Include the word “antique” in the titles of all products

Google Merchant Center is used for:

  • Managing conversion tracking
  • Uploading product data feeds
  • Setting up campaign bidding priorities
  • Editing your Shopping campaign’s product groups

The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:

  • Used electronics
  • Items as part of a bundle
  • Custom-made clothing
  • New books for pre-order

Suzie owns an apparel/clothes store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

  • ‘gtin’ Only
  • ‘mpn’ and ‘gtin’
  • ‘gtin’ and ‘brand’
  • ‘brand’ Only

What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles?

  • Include the bike style name only
  • Use special characters such as exclamation points
  • Include relevant attributes in the title such as brand, size, and color
  • Add additional keywords at the end of the title

Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following:

  • Use promotional text to highlight any deals
  • Change the price on the ad to be lower than the actual product price
  • Include bundled accessories in the product image
  • Include her store name on all watch images

Enhanced cost-per-click (ECPC) bidding should be used to:

  • Bid for a target cost-per-acquisition (CPA)
  • Optimize bids using converted clicks
  • Drive engagement with product brand
  • Increase total impressions

What’s the best way to indicate in a feed that a product is on sale for a limited time?

  • Upload the same item twice, once with a lower price
  • Update the description of that specific item
  • Include “SALE” in the title of the item
  • Use the ‘sale price’ attribute

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

  • Enhanced cost-per-click (ECPC) bidding
  • Maximum cost-per-click (max. CPC) bidding
  • Maximum cost-per-acquisition (max. CPA) bidding
  • Target cost-per-acquisition (target CPA) bidding
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Product Listing Ads/Shopping ads can be targeted to:

  • North America only
  • Select countries, listed in Google Merchant Center and AdWords Help Centers
  • All countries where AdWords is available
  • Only countries where Google.com/shopping is available

For a Shopping campaign, you can use AdWords to:

  • Submit product information
  • Upload additional product images
  • Manage and validate a website URL
  • Manage ad group bids

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account- When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and brand’ is valid?

  • Two identifiers from ’gtin,‘ ‘mpn,‘ and ‘brand‘ must be used
  • Only ‘mpn’ is required
  • Only ‘brand’ is required
  • Both ‘gtin’ and ‘mpn’ must be included

How could you increase the number of conversions your Shopping campaign receives for about the same total cost?

  • Remove product group subdivisions and bid on broader groups of products
  • Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with a high cost per conversion
  • Decrease bids for product groups with a low cost per conversion, and increase bids for product

groups with a high cost per conversion

  • Increase your campaign priority

Product groups are eligible for the Bid Simulator:

  • Once a budget cap has been reached for a product group
  • Anytime after a product group is created in a Shopping campaign
  • Once the average cost-per-click (avg. CPC) is close to the maximum cost-per-click (max. CPC) bid
  • When Shopping ads have been included in enough auctions or accrued enough impressions

Google Merchant Center is used to:

  • Submit product information
  • Monitor the performance of Shopping campaigns
  • Manage bidding for Shopping campaigns
  • Host website images

Vivian owns an art supply store and traffic for her “painting” product group is increasing- What is one thing Vivian should do to optimize the performance of her painting products?

  • Subdivide the product group and move budget allocation to the best performing products
  • Update the inventory by removing certain products
  • Increase the maximum cost-per-click (max. CPC) bid for all products
  • Remove subdivisions from the product group

How can Helen provide free shipping for a small group of promotional products?

  • Add “Free shipping” to the Shopping campaign promotional text
  • Update the ‘shipping’ attribute to a fixed delivery price of $0.00 for only the promotional products
  • Remove all shipping options from the Google Merchant Center account
  • Set the default shipping for all products to a flat rate of $0.00

You can use custom labels in a product data feed to:

  • Add supplemental image URLs
  • Tag products you’d like to group in a Shopping campaign by values of your choosing
  • Submit product brand descriptions
  • Provide additional description information for shoppers in search results

When creating a file to upload to Merchant Center, what format is accepted?

  • Excel File Format
  • Database File
  • Google Document File
  • Tab Delimited File Format

Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?

  • The ‘availability’ attribute is set as ‘in stock’
  • The ‘availability date’ attribute is set as the toys’ release date
  • The ‘availability’ attribute is set as ‘preorder‘
  • The ‘availability’ attribute is set as ‘out of stock’

Shopping ads should be used for:

  • Promoting services
  • Driving phone calls to a business
  • Promoting products online
  • Promoting brands

You want to prevent your ads from appearing for certain search terms- How would you do it?

  • Put shorter descriptions in your product data
  • Add negative keywords to your campaign or ad group
  • Remove the related search terms from your product titles in your product data
  • Remove products from your product data

You would choose to advertise on the Google Search Network if you wanted to:

  • choose from a range of ad formats, like video and image ads
  • reach customers while they’re searching for your products or services
  • choose the types of websites where you want your ads to show
  • reach customers browsing websites related to your business

Brian is expanding his shop to include antique goods. What should he do if there isn’t a unique product identifier available?

  • Add ‘unique’ to the ‘brand’ attribute
  • Use the exemption attribute “identifier exists’
  • Leave all unique product identifiers blank
  • Include the word “antique” in the titles of all products

What optimization recommendation might you make to a new client with Shopping campaigns that don’t include all of the products the company sells?

  • Create a separate campaign for all products and subdivide the inventory using custom label attributes, then bid by item ID for the items not included in other campaigns
  • Create a separate campaign with a low priority, and create 1 product group for all products and assign it a low bid
  • Create a separate campaign with a high priority, and create 1 product group for all products and assign it a high bid
  • Create a separate campaign for all products and subdivide the inventory based on products that are already being advertised, then assign these products a low bid

Shopping ads can appear on

  • Google search
  • all of the answers are correct 
  • Google search partner websites
  • Google shopping

The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?

  • Submit his feed without changing it, and then use feed rules to automatically change product_state to condition
  • Manually change product_state to condition before submitting his feed to Merchant Center
  • Leave product_state in his feed and also add the condition attribute
  • Delete product_state completely from his feed, and then submit his feed to Merchant Center

Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?

  • Price and currency
  • Sale price
  • Availability date
  • Google product category

Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?

  • Customers can become well-informed about Suzie’s products because they’ll see important information such as the price, image, and retailer name before they click the ad
  • Shopping ads work with keywords and relevancy, so Suzie can bid on popular keywords to get her ad to appear at the top of search results
  • Suzie can serve Shopping ads directly from her website
  • Shopping ads get customers’ attention because merchants can include words such as “best” in titles and descriptions
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Muhammad wants to promote hats and shirts from the same brand, and decides to subdivide his “All products” product group. He first uses the attribute brand to select products for the brand and then uses the attribute category to create separate product groups for hats and shirts. His next step is to:

  • use the Bid Simulator, but only for “Everything else in ‘All products’”
  • check his conversion window settings and see if new product groups create changes
  • set bids for his new product groups to align with his sales strategy
  • check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy

What should Kevin take into account when optimizing the title attribute for his new line of surfboards?
What should Kevin take into account when optimizing the title attribute for his new line of surfboards?

  • Include relevant attributes in the title such as brand, size, and color
  • Include the location of his retail store
  • Include the board style name only
  • Use special characters such as exclamation points or all caps

You can use a product group with a single bid to:

  • organize your ad group by product attributes
  • create different bid modifiers
  • ensure your entire inventory has the same bid
  • set a new campaign priority

True or false: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.
True or false: If Viola signs up to run Shopping ads but doesn’t post a refund policy on her website, she can’t run ads.

  • True
  • False

Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account?

  • Verified and claimed website URL – correct
  • Country where her products are sold
  • Promotion text
  • Local business data feed

In a Shopping campaign, conversion tracking:

  • only counts purchases after clicks as conversions
  • grants access to Search Funnel reports, which show how your customers complete a conversion
  • provides in-depth reporting on how people use your website
  • allows you to test changes, such as different campaign priorities and product group bids

What does Niharika need to do first if she wants to enable automatic item updates for the price and availability of her products?

  • Add schema.org structured data to her landing pages
  • Submit yes for the price and availability attributes
  • Nothing, she just needs to enable the setting in Google Merchant Center
  • Link her Google Merchant Center and AdWords accounts

An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:

  • path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone
  • path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone
  • cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel
  • cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel

After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

  • Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving
  • Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign
  • Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store
  • Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving

Creating multiple products groups within one ad group allows you to:

  • use a single maximum cost-per-click bid across your product inventory
  • set different bid modifiers or negative keywords for your products
  • base each product group on a specific product attribute you choose
  • access a search term report for each product group

Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

  • run an Auction insights report to compare her impression shares to those of her competitors
  • set negative keywords in her campaign
  • increase her impression share by setting her bids lower on her campaign
  • set the delivery method on her campaign to standard

Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory?

  • She can link directly to the brand, color, size and price of the dress described
  • She can add the dress description in the title and then link to additional dresses
  • She can link to a page within her site with all dresses incase the item sells out
  • She can link to the page with an image of the not-yet-available product with “coming soon” listed and additional options

Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:

  • Google product categories so he can organize his campaign by different categories
  • any value he chooses so he can organize his campaign by his own goals
  • the product’s condition so he can organize his campaign by new, used, or refurbished products
  • the brand of his product so he can organize his campaign by different brands

Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show?

  • Only the errors
  • Only the warnings
  • The warnings and errors
  • All of the errors, warnings, and notifications

True or false: Data feeds provide a list of your inventory with important product details in Google Merchant Center

  • True
  • False

Mindy is setting up her Google Merchant Center account and has to verify her website URL. Her website URL must:

  • begin with http:// or https://
  • include IP addresses
  • be as specific as possible (for example, http://www.example.com#top)
  • include Ports

You can use custom labels to:

  • list specific features in your Shopping ads
  • subdivide a product by specific features that you decide
  • have Google subdivide your product into specific relevant categories
  • target different countries within the same Shopping campaign

Shopping campaigns use:

  • a combination of text ads and Shopping ads formats
  • ads created using product data from Google Merchant Center
  • keyword-targeted rich media ads
  • ads promoting local and nearby services

Last Updated : July 2017

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