Google Analytics Certification Test Questions & Answers

1)  Which of the following would you use to set up a custom alert?
  A)  Real-Time
  B)  Conversion
  C)  Content
  D)  Intelligence


2)  In order to set up commerce tracking, you need to _____. Select all that apply
  A)  Add commerce tracking JavaScript to your receipt page or “transaction complete” page
  B)  Add an commerce campaign variable to your URLs
  C)  enable ecommerce tracking in at least one of the views for a property
  D)  have linked an AdWords account with your Google Analytics account


3)  Generally, the recommended best practice is to set up one Google Tag Manager Account
  A)  for every Analytics view
  B)  for every site you want to track
  C)  for your company
  D)  for every person who will have access to Analytics


4)  You want to see the percentage of sessions in which a specific button was clicked. Which of the following would be most useful?
  A)  set up Real-Time reporting
  B)  set up a custom report
  C)  set up an event goal
  D)  set up a dashboard


5)  Which of the following would prevent URL destination goal conversions from being recorded? Select all that apply
  A)  The match type in the goal definition is incorrect
  B)  The tracking code is missing from the conversion page
  C)  No URL destination goals have been defined
  D)  There was a misspelling in the URL of the goal definition


6)  Which of the following technologies or features can be used to add data to Google Analytics? Select all that apply
  A)  Real-Time
  B)  Dimension Widening
  C)  Intelligence
  D)  Measurement Protocol
  E)  Cost Data Import


7)  Which campaign tracking variables are required in order to ensure accurate data shows for your campaigns in the “All Traffic Report”? Select all that apply
  A)  utm_term
  B)  utm_medium
  C)  utm_content
  D)  utm_source
  E)  utm_campaign


8)  Which of the following would you use to exclude rows with fewer than 10 visits?
  A)  secondary dimension
  B)  primary dimension
  C)  table filter
  D)  table sort
  E)  pivot table


9)  Which of the following suggest a poorly performing landing page?
  A)  Bounce Rate < 90%
  B)  Bounce Rate > 90%
  C)  % New Visits < 90%
  D)  % New Visits > 90%
  E)  None of these answers


10)  Which of the following represents a macro conversion for an commerce site?
  A)  receiving product inquiry
  B)  a click on a “buy” button
  C)  collecting a lead
  D)  a completed sales transaction
  E)  all of the above


11)  The URL for the homepage of your site is example.com/index. You would like this to appear as “/home” in your Pages report. How can this be achieved?
  A)  Use a Search and Replace custom filter on the Request URI field where Search String is “/index” and Replace String is “/home”
  B)  Use a Search and Replace custom filter on the Request URI field where Search String is “www.example.com/index” and Replace String is “www.example.com/home”


12)  True or False: When you share a link to a custom report, you share the data in the report?
  A)  True. Sharing a link to a custom report shares the data in the report
  B)  False. Sharing link to a custom report only shares a template for the report


13)  Which of the following would be most useful in measuring how many days passed between the first visit to a site and the eventual conversion?
  A)  Path Length
  B)  Time Lag
  C)  Conversion Value
  D)  Top Conversion Paths
  E)  Assisted/Last Interaction Conversions


14)  Which of the following should you NOT collect with the Google Analytics commerce JavaScript? Select all that apply
  A)  product SKU(s)
  B)  credit card number
  C)  billing city
  D)  tax amount
  E)  purchase amount


15)  You want to see conversion rates for Windows visits coming from London. Which of the following would you need to select?
  A)  City, and Goal Conversion Rate as a secondary dimension
  B)  Operating System, and City as a secondary dimension
  C)  Goal Conversion Rate, and City as a secondary dimension
  D)  any one of these options


16)  You want to evaluate the landing pages you are using for AdWords ads. Which of the following dimensions would be most useful?
  A)  Ad Group
  B)  Campaign
  C)  Placements
  D)  Keyword
  E)  Destination URL


17)  For each user who comes to your site, Google Analytics automatically captures which of the following Traffic Source dimensions. Select all that apply.
  A)  Source
  B)  Medium
  C)  Ad Content
  D)  Campaign


18)  You publish articles by many different authors on your site. You want to create a report that shows the total number of page views for each author. Which of the following features will allow you to
  A)  Annotations
  B)  Custom Reports
  C)  Segments
  D)  Analytics Intelligence
  E)  Dimension Widening


19)  Setting up goals allows you to see ______. Select all that apply.
  A)  conversion rates
  B)  conversion paths
  C)  bounce rate
  D)  a list of transactions
  E)  commerce revenue


20)  Which of the following technologies on your site influence how you implement Analytics? Select all that apply.
  A)  responsive web design
  B)  query string parameters
  C)  Flash and AJAX events
  D)  server redirects


21)  Which of the following metrics would be most useful in measuring how many conversions were initiated by Paid Search?
  A)  Conversion Rate
  B)  Assisted Conversion Value
  C)  First Interaction (Click) Conversions
  D)  none of these metrics


22)  Which of the following are advantages of implementing Google Tag Manager? Select all that apply.
  A)  You can add AdWords tags to your site without editing code
  B)  You can add non-Google tags to your site without editing site code
  C)  You can add Google Analytics tags to your site without editing site code
  D)  You can change configuration values in your mobile app without rebuilding a new binary


23)  Using filters, you can _____. Select all that apply.
  A)  exclude data from a view
  B)  change how the data looks in your reports
  C)  include data in a view


24)  You want to explore traffic metrics by gender and age. Which of the following sections in Analytics will be most useful?
  A)  Conversion
  B)  Acquisition
  C)  Behavior
  D)  Admin
  E)  Audience


25)  Which of the following is not a standard campaign parameter?
  A)  utm_adgroup
  B)  utm_content
  C)  utm_source
  D)  utm_campaign


26)  Which of the following are metrics? Select all that apply.
  A)  City
  B)  Pageviews
  C)  % New Visits
  D)  Browser


27)  Your commerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent(s) a micro conversion for your site? Select all that apply.
  A)  use of the “customize your watch” tool
  B)  an exit from your homepage
  C)  an email signup
  D)  an online sale
  E)  an exit from a product page


28)  What is the purpose of the URL builder?
  A)  to generate the URL tracking parameters that need to be appended to an organic search result
  B)  using the URL builder is required in order to track AdWords visits
  C)  to generate a URL with tracking parameters
  D)  to optimize landing pages


29)  If a paid keyword has an Assisted/Last Click or Direct Conversions value of .5, which of the following is true?
  A)  The keyword played an assist role in exactly one conversion
  B)  The keyword played an assist role less often that it played a last click role
  C)  The keyword played an assist role in exactly five conversions
  D)  none of these answers


30)  True or False: The order in which filters appears in your view settings matters.
  A)  True. Filters are executed in the order which they appear
  B)  False. Filters are not necessarily executed in the order which they appear


31)  You want to measure the percentage of sessions during which the user clicks a “product details” button. Which of the following would you need to do in order to see this information?
  A)  set up a “product details” button in the commerce JavaScript
  B)  enable the button as a KPI and set up a dashboard
  C)  track the button as a page view and look at the Events Overview
  D)  track the button with an event and set up an event goal
  E)  none of these options will work


32)  To calculate ROI correctly, Google Analytics needs Select all that apply.
  A)  Operating Cost
  B)  Interest Rate
  C)  Margin
  D)  Cost
  E)  Revenue


33)  Which of the following questions can be answered using the goal flow report?.
  A)  Do visitors usually start my conversions process from the first step or somewhere in the middle?
  B)  Is there a place in my funnel where traffic loops back to the beginning of the conversion process to start over?
  C)  Are there a lot of unexpected exits from a step in the middle of my conversion funnel?
  D)  Are there any steps in my conversion process that do not perform well on mobile devices compared to desktop devices?


34)  When do the Google Analytics Terms of Service permit sending personally identifying information (PII) to Google?
  A)  when encrypted
  B)  never
  C)  in custom campaigns only


35)  When configuring a goal, why is it useful to assign a goal value?
  A)  to determine the popularity of each of your pages
  B)  to determine the conversion rate
  C)  to attribute monetary value to non-ecommerce conversions
  D)  to calculate ecommerce metrics


36)  Which of the following are possible uses of filters? Select all that apply.
  A)  include only traffic coming from a particular campaign
  B)  replace complicated page URLs with readable text strings
  C)  exclude visits from a particular IP address
  D)  report on only a subdomain or directory


37)  A macro conversion
  A)  always occurs prior to a micro conversion
  B)  occurs when over 50% of visitors buy an item
  C)  is your highest converting campaign
  D)  occurs when someone completes an action that is important to your business
  E)  is a large revenue sale that that is directly attributable to a display campaign


38)  Which of the following would be most useful for optimizing landing pages?
  A)  Visits
  B)  Unique Pageviews
  C)  Pageviews
  D)  Unique Visits
  E)  Bounce Rate


39)  Which of the following are tracked by Site Speed reports? Select all that apply.
  A)  page-load time for a sample of page views on your site
  B)  how quickly images load
  C)  how quickly the browser parses a page and makes it available for user interaction
  D)  button click response time


40)  Which of the following would most quickly allow you to determine whether the Google Analytics code snippet is working on a specific website?
  A)  Annotations
  B)  secondary dimensions
  C)  Analytics Intelligence
  D)  Real-Time


41)  Your web property is “www.example.com”. You set up a URL goal of “/thankyou” and a Match Type of “Begins With”. Which of the following URLs will count as goals? Select
  A)  www.example.com/thankyou/receipt.php
  B)  www.example.com/thankyou.php
  C)  www.example.com/receipt/thankyou.php
  D)  www.example.com/thankyou.html


42)  Which of the following would help you to determine the conversion value of a paid keyword?
  A)  CPM
  B)  CTR
  C)  Real-Time
  D)  Multi-Channel Funnels
  E)  none of these answers


43)  Which of the following are examples of channels? Select all that apply.
  A)  Email
  B)  Audience
  C)  Display
  D)  Conversion
  E)  Organic Search


44)  You want to know whenever weekly revenue for your “spring sale” campaign increases or decreases by an unusual amount. Which of the following would be most useful?
  A)  Intelligence
  B)  secondary dimensions
  C)  Real-Time
  D)  Annotations


45)  You have found that most of your customers initially learned about your brand via a display ad. Which of the following attribution models will give credit to display ads that introduced customers to
  A)  First Interaction attribution model
  B)  Last Click attribution model
  C)  Position Based attribution model
  D)  Last Non-Direct Click attribution model
  E)  Linear attribution model


46)  It is important to have a clear measurement strategy to guide your implementation strategy and your data analysis. Which of the following business objectives would be most relevant for content publis
  A)  collecting user information for sales teams to connect with potential leads
  B)  encourage engagement and frequent visitation
  C)  selling products or services
  D)  all these options are equally relevant as business objectives for content publishers.


47)  The demographics and interest category information in Google Analytics comes from
  A)  Google Tag Manager
  B)  the DoubleClick third-party cookie
  C)  survey data filled out by users
  D)  the AdWords first-party cookie
  E)  information that you upload from your CRM


48)  Which of the following are examples of sources? Select all that apply.
  A)  Google
  B)  Email
  C)  Search
  D)  Display
  E)  Example.com


13)  Which of the following attribution models would be useful for evaluating ads and campaigns that are designed to create initial awareness about a brand?
  A)  First Interaction model
  B)  Linear model
  C)  Last Non-Direct Click model
  D)  Last Interaction Model


50)  Which of the following Behavior metrics shows the number of sessions that included a view of a page?
  A)  Bounce Rate
  B)  Unique Visits
  C)  Visits
  D)  Unique Pageviews
  E)  Pageviews


51)  Which of the following are examples of mediums? Select all that apply.
  A)  Example.com
  B)  Conversion
  C)  Email
  D)  Google


52)  Which of the following most accurately describes the concept of attribution in digital analytics?
  A)  assigning credit for conversions
  B)  determining a traffic source
  C)  determining a user’s device
  D)  calculating ROI
  E)  calculating cost per click


53)  What is the first step of analytics planning?
  A)  Create your implementation plan
  B)  Document your technical infrastructure
  C)  Implement Google Analytics
  D)  Define your overall measurement plan and business objectives


54)  You are interested in exploring metrics by campaign and traffic source. Which of the following sections will have this report information by default?
  A)  Audience
  B)  Acquisition
  C)  Conversion
  D)  Admin
  E)  Behavior


55)  Which of the following would be most useful for ranking pages according to revenue contribution?
  A)  Page Value
  B)  Margin
  C)  Revenue
  D)  ROI
  E)  Bounce Rate


56)  Which of the following reports allows you to identify the terms visitors use to conduct searches within your site? Select all that apply.
  A)  Search Engine Optimization report
  B)  Affinity Categories
  C)  Site Search report
  D)  Keyword report


57)  You need to immediately find out whether people are viewing the new content that you just added today. Which of the following would be most useful?
  A)  secondary dimensions
  B)  Real-Time
  C)  Annotations
  D)  Intelligence


58)  You want a second view of your data where you only see traffic to a specific subdirectory. What is the best way to set this up?
  A)  Create a second Google Analytics account, and apply the new tracking code to the pages in the subdirectory
  B)  Create a duplicate view and add a filter: Select “Include only traffic to a subdirectory” from the Filter Type drop down, and specify the subdirectory
  C)  Create a new web property and add the new tracking code to the pages on the subdirectory
  D)  Create a new view and apply an advanced filter that deletes pages outside of the subdirectory


59)  A visitor comes to your site but stops looking at pages and generating events. Which of the following will occur by default?
  A)  The visitor’s session expires after 5 minutes of inactivity
  B)  The visitor’s session expires once the visitor has exited your site
  C)  Google Analytics does not keep track of sessions by default
  D)  The visitor’s session expires after 30 minutes of inactivity


60)  In the Linear Attribution Model?
  A)  the last touchpoint receives 100% of the credit for the conversion
  B)  each touchpoint in the conversion path shares equal credit for the conversion
  C)  the touch points closest in time to the conversion get most of the credit
  D)  the first touchpoint receives 100% of the credit for the conversion


61)  Which of the following is true of ROI?
  A)  If Cost is $5 and Revenue is $5, your ROI is 0%
  B)  If Cost is $5 and Revenue is $5, your ROI is 20%
  C)  If Cost is $5 and Revenue is $5, your ROI is 50%
  D)  If Cost is $5 and Revenue is $5, your ROI is 100%
  E)  None of these answers are true of ROI


62)  Which of the following are dimensions?
  A)  Screen resolution
  B)  Bounce rate
  C)  Region
  D)  % new visits


63)  You currently have the Google Analytics tracking code on your site, but you want to start managing it and other tags using Google Tag Manager. You create a Google Tag Manager container and add a Goog
  A)  remove the existing Google Analytics tracking code from the site
  B)  make sure that the existing Google Analytics tracking code is placed after the opening tag
  C)  replace the account ID in the existing Google Analytics tracking code with the container ID
  D)  update the Google Analytics tracking code with analytics.js


64)  Person A and person B each visit your commerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. Wh
  A)  50%
  B)  100%
  C)  33%
  D)  0%
  E)  200%


65)  Which of the following reporting dimensions would be useful to reference if you were rebuilding a website?
  A)  Browser
  B)  Language
  C)  Screen Colors
  D)  All of these dimensions
  E)  None of these dimensions


66)  Which of the following would be valid segments to consider when looking at data. Select all that apply.
  A)  traffic by device
  B)  traffic by marketing channel
  C)  traffic by time of day
  D)  traffic by geography


67)  Which two metrics below would be the best KPIs for measuring the performance of an commerce business? Select two.
  A)  average order value
  B)  bounce rate
  C)  revenue
  D)  pageviews


68)  Which of the following AdWords reports would you use to investigate when you should modify your bidding during certain hours of the day to optimize conversions?
  A)  Destination URLs
  B)  Day Parts (Hour of Day)
  C)  Campaigns
  D)  Placements
  E)  AdWords Keywords


69)  You are interested in identifying the most popular content on your site. Which of the following sections will have this report information by default?
  A)  Search
  B)  Acquisition
  C)  Conversion
  D)  Audience
  E)  Behavior


70)  You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded?
  A)  0
  B)  1
  C)  5
  D)  2


71)  Which of the following is NOT a standard Google Analytics campaign variable?
  A)  utm_adgroup
  B)  utm_source
  C)  utm_term
  D)  utm_content


72)  What should always be the first step of creating a measurement plan?
  A)  Setting up Google Analytics goals
  B)  Determining what segments you want to use for analysis
  C)  Choosing the KPIs that you will use to assess your performance
  D)  Outlining your digital strategies and tactics
  E)  Defining your overall business objective


73)  True or False: Your key performance indicators (KPIs) are automatically tracked as Goals in Google Analytics.
  A)  True. No additional implementation is required since Goals are tracked automatically.
  B)  False. You must set up your goals once you identify the KPIs you want to track.


74)  By default, when does a users session (or visit) end according to Google Analytics?
  A)  After 30 minutes, regardless of how active the user is on your website
  B)  The session ends once the user opens another window in the browser
  C)  The session ends once the user is inactive for 30 minutes or more
  D)  Immediately when the user closes the browser


75)  What are the four main components of the Google Analytics platform? (select all that apply)
  A)  Collection
  B)  Configuration
  C)  Continuation
  D)  Processing
  E)  Progressing
  F)  Recollection
  G)  Reporting


76)  Channel X has an Assisted/Last Interaction Conversions value of exactly 1. Which of the following is true?
  A)  Channel X equally initiates and assists conversions
  B)  Channel X is always the last click before conversions
  C)  Channel X always initiates conversion
  D)  None of these is true


77)  Which of the following would you use to show two date ranges on the same graph?
  A)  pivot table
  B)  motion chart
  C)  secondary dimension
  D)  plot rows
  E)  date comparison


78)  Which of the following metrics would be useful in showing you whether a keyword is part of a conversion path?
  A)  Impressions
  B)  Visits
  C)  Assisted Conversions
  D)  Clicks
  E)  Bounce Rate


79)  Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?
  A)  Visits
  B)  Bounce Rate
  C)  Ecommerce Conversion Rate
  D)  Page Value
  E)  Pages/Visit


80)  Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?
  A)  one account, one property, one view because you cannot use Google Analytics to track a mobile app
  B)  one account, two properties
  C)  one account, one property, no views
  D)  one account, one property, two views


81)  You want to know whether button X is clicked more often than button Y? Which of the following would be more useful?
  A)  Intelligence
  B)  Events
  C)  Annotations
  D)  Real-Time


82)  Which of the following are measures of traffic volume?
  A)  Visits
  B)  Bounce Rate
  C)  Margin
  D)  Avg. Time on Site


83)  Which of the following metrics shows the number of times your ads were displayed?
  A)  CTR
  B)  Impressions
  C)  Clicks
  D)  Visits
  E)  Pageviews


84)  Which of the following could be measured by defining a goal in Google Analytics? Select all that apply
  A)  the percentage of visits that contain only one pageview
  B)  the percentage of visits that result in a site registration
  C)  conversion rate
  D)  the percentage of visits during which visitors spent at least two minutes on the site


85)  Which Analytics tracking technology would you use to collect how users interact with a web-connected ticket kiosk?
  A)  Software Development Kit
  B)  JavaScript Tracking Code
  C)  The Measurement Protocol
  D)  HTML


86)  During data processing, Google Analytics: (select all that apply)
  A)  transforms your raw data from collection according to your configuration settings
  B)  aggregates your data into database tables
  C)  imports data from other sources you have defined, like Google AdWords or Webmaster Tools
  D)  organizes hits into sessions


87)  A session in Google Analytics consists of:
  A)  the reports generated by users over a specific period of time
  B)  interactions or hits from a specific user for all time
  C)  interactions or hits from a specific user over a defined period of time
  D)  a group of users getting together in person to discuss Analytics


88)  How can you add data to Google Analytics from other sources? (select all that apply)
  A)  By linking your AdWords account to Google Analytics to import your advertising data
  B)  By downloading your data from Webmaster Tools and manually importing it into Google Analytics
  C)  By uploading a .csv file to Google Analytics to attach new dimensions like ?Topic? and ?Author? to an existing dimension like ?Page Title?
  D)  By using Cost Data Upload to import click and cost data from your non-AdWords advertising campaigns


89)  When does Google Analytics sample data for reporting?
  A)  When the data you request has already been calculated in the aggregate tables
  B)  When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a large number of visits
  C)  When the report is pulled at the end of the high traffic week
  D)  When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a small number of visits


90)  You have discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean
  A)  Have your site developers create a new version of your website for internal users only that does not have the tracking code
  B)  Have your account administrator configure a Filter that excludes internal traffic from being included in your report views
  C)  Have your account administrator reprocess the data in your account to exclude internal users
  D)  There is not a way to prevent the internal traffic from showing in your reports.


91)  You have discovered that data about the Product pages of your ecommerce website is missing from your reports. Which of the following could be the cause? (select all that apply)
  A)  The data for the Product pages was not collected because tracking code was not placed on those pages of the site
  B)  Google Analytics does not collect data from eCommerce sites
  C)  During processing Google Analytics sampled out the Product pages from your reports
  D)  A filter applied during processing was configured to remove Product pages data from your reports


92)  For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement?
  A)  Add a Goal that tracks when a user lands on your site homepage
  B)  Add a Filter to exclude users who do not watch a video on your site
  C)  Adjust the session timeout length to be greater than 45 minutes so that the session does not automatically timeout while a user is watching a long video on the site
  D)  Create a Content Grouping that groups together all of your video pages in your reports


93)  How could you create a customized dashboard in Google Analytics that you can monitor on a daily basis? (select all that apply)
  A)  Use the Google Analytics JavaScript tracking code to send data straight into a spreadsheet
  B)  Use the Google Analytics reporting APIs to automatically send data to a dashboard application you create
  C)  Create a dashboard directly in the Google Analytics user interface and share it with your team
  D)  It is not possible to create a dashboard using Google Analytics data


94)  Which of the following Channels is part of the Default Channel Grouping? Select all that apply.
  A)  Direct
  B)  Social
  C)  Organic
  D)  Display


95)  Why is it important that you maintain one unfiltered view when using filters with your Analytics account?
  A)  Without one unfiltered view, you will not be able to use a filter for multiple views
  B)  An unfiltered view ensures that the original data can always be accessed
  C)  There is no reason to maintain an unfiltered view
  D)  You will need to configure your goals in the unfiltered view


96)  Which of the following are true about segmentation? Check all that apply.
  A)  Segmentation allows you to combine data from multiple web properties in your reports.
  B)  Segmentation allows you to isolate and analyze subsets of your data.
  C)  Segmentation is a technique that should only be used by experienced analysts.
  D)  Segmentation can help you find the underlying causes of changes to your aggregate data.


97)  You should add Analytics tracking code to your site ______.
  A)  when it is convenient for your IT team
  B)  after implementation planning
  C)  before documenting your business objectives
  D)  during measurement planning


98)  Which of the following are possible uses of views within a single Google Analytics account? select all that apply
  A)  to look more closely at traffic to a specific part of a site (a page or selection of pages)
  B)  to track domains that belong to another account
  C)  to look more closely at traffic to a specific subdomain
  D)  to limit a users access to a subset of data


99)  Specifying a goal value allows Google Analytics to calculate _____ (select all that apply)
  A)  Goal Revenue
  B)  Ecommerce Revenue
  C)  Revenue per Click
  D)  Average Order Value
  E)  Bounce Rate


100)  Which of the following is a valid tagged custom campaign (select all that apply)
  A)  www.example.com?utm_medium=cpc&utm_source=mysearch&utm_campaign-spring&utm_term=backpacks
  B)  www.example.com?utm_campaign=fall&utm_medium=email&utm_source=newsletter1&utm_content=a1
  C)  www.example.com?utm_medium=email&utm_source=newsletter1&utm_campaign=spring
  D)  www.example.com?utm_medium=referral&utm_source=example&utm_campaign=winter


101)  Which of the following metrics allow you to assess Adwords campaign profitability. (Select all that apply.)
  A)  CPM
  B)  Margin
  C)  CTR
  D)  ROI
  E)  Revenue per click


102)  Digital analytics is:
  A)  The analysis of qualitative data from your business
  B)  The analysis of data from your business and the competition
  C)  The analysis of quantitative data from your business
  D)  A process of continual improvement of the online experience
  E)  All of the above


103)  Your Multi-Channel funnel reports have no data, what is the most likely reason?
  A)  You have not implemented goals or commerce
  B)  You have not enabled demographic data
  C)  You are not using Content Experiments
  D)  You are not using Google Tag Manager
  E)  You have not set up Goal Funnels


104)  You’ve noticed that many users visit your site several times before converting and you want to understand in more detail how they arrive at your site. Which of the following metrics would be most
  A)  Impressions
  B)  Bounce Rate
  C)  Clicks
  D)  Visits
  E)  Assisted Conversions


105)  Which of the following is an example of adding internal context to your data?
  A)  Using third party data for your competition to set targets for your own site performance.
  B)  Using a monthly visits benchmark from your industry as a whole to set targets for your own site performance.
  C)  Using your site’s historical monthly visits data to set a future monthly visits target.


106)  Which of the flowing are valid scopes for dimensions?
  A)  Campaign level, session level,hit leve
  B)  User level, session level, hit level, product level
  C)   Session level, hit level
  D)  User level, campaign level, session level, hit level


107)  Which of the following is a session level interaction?
  A)  Ecommerce transaction
  B)  Pageview
  C)  Social interaction
  D)  Event


108)  You can adjust sample size in Google Analytics by
  A)  any of these actions will adjust the sample size
  B)  adjusting a control in the reporting interface
  C)  adjusting the session timeout control
  D)  adding a segment to your report


109)  In which of the following circumstances would you want to increase the default session timeout length in Google Analytics
  A)  A typical session on your site involves filling out at least 3 forms
  B)  The average article on your site takes 4 minutes to read
  C)  The default session timeout length is set dynamically by Google Analytics and you cannot change it
  D)  The average length of videos on our site is 35 minutes
  E)  The games on our site are highly interactive


110)  What is the hierarchy of the Google Analytics Data Model?
  A)  Sessions > Visitors > Interactions
  B)  Sessions > Users > Interactions
  C)  Interactions > Users > Sessions
  D)  Users > Sessions > Interactions


111)  Google Analytics can recognize returning users
  A)  Google Analytics cannot recognize returning users on any device
  B)  on websites, IOS mobile apps, Android mobile apps
  C)  on websites only
  D)  on websites, Android mobile apps


112)  Which of the following are “hit” types tracked by Google Analytics
  A)  all of these answers are correct
  B)  transactions
  C)  pageviews
  D)  events


113)  Which of the following would you use to send data from a website to Google Analytics?
  A)  Javascript tracking code
  B)  none of these would be appropriate
  C)  Campaign Tracking parameter
  D)  Google Analytics mobile SDK


114)  Your ecommerce site sells colorful wrist watches that visitors can customize using a tool online. Which of the following represent a micro conversion for your site?
  A)  use of the “customize your watch” tool
  B)  All of these are micro conversions for this site
  C)  a view of the home page
  D)  an offline sale
  E)  an online sale


115)  Which of the following are examples of sources?
  A)  example.com
  B)  mail.google.com
  C)  (direct)
  D)  google
  E)  All of these are possible Sources


116)  Which of the following could be measured by defining a goal in Google Analytics?
  A)  the percentage of visits that result in a site registration
  B)  All of these could be measured by defining a goal in Google Analytics
  C)  the percentage of visits during which visitors spent at least two minutes on the site
  D)  the percentage of visits that contain only one page view
  E)  conversion rate


117)  Which of the following would be valid segments to consider using to analyze traffic patterns in your data?
  A)  traffic by marketing channel
  B)  traffic by device category
  C)  traffic by geography
  D)  traffic by time of day
  E)  All of these answers are correct


118)  Which of the following would you use to send data from a web connected point-of-sale system to Google Analytics?
  A)  JavaScript tracking code
  B)  Measurement Protocol
  C)  Google Analytics mobile SDK
  D)  any of these would be appropriate
  E)  Campaign Tracking Parameter


119)  In which of the following circumstances would you want to increase the default session timeout length in Google Analytics?
  A)  Users typically spend less than 2 minutes on each page of your site
  B)  The default session timeout length is set dynamically by Google Analytics and you cannot change it
  C)  You need to start collecting Real-Time data
  D)  The average length of videos on your site is 35 minutes


120)  Which of the following reporting dimensions would be useful to reference if you were rebuilding a website to improve accessibility?
  A)  Browser
  B)  All of these dimensions
  C)  Device Category
  D)  Language
  E)  None of these dimensions


121)  You publish articles by many different authors on your site. You want to create a report that shows the total number of pageviews for each author. Which of the following features will allow you to add author information to Google Analytics?
  A)  Custom Reports
  B)  Analytics Intelligence
  C)  Data Import
  D)  Annotations
  E)  Segments


122)  Which of the following is not a default Medium in Google Analytics?
  A)  All of these are default Mediums
  B)  cpc
  C)  referral
  D)  email
  E)  organic


123)  If a paid keyword has an Assisted/Last Click or Direct Conversion Value of .5, which of the following is true?
  A)  The keyword played an assist role in exactly five conversions
  B)  The keyword played an assist role in exactly one conversion
  C)  The keyword played an assist role less often than it played a last click role
  D)  none of these answers


124)  Your company has a website and a mobile app, and you want to track each separately in Google Analytics. How should you structure your account(s)?
  A)  one account, one property, one view
  B)  one account, no properties, two views
  C)  one account, two properties, two views
  D)  one account, one property, no views


125)  Which of the following are dimensions?
  A)  Conversion Rate
  B)  Region
  C)  % New Sessions
  D)  Bounce rate


126)  You can combine a metric X with a dimension Y in Google Analytics
  A)  If X and Y have been precalculated together in an aggregate table
  B)  If X and Y have the same scope
  C)  If X and Y are in the same channel grouping
  D)  If X and Y have the same campaign
  E)  as long as sampling is not required


127)  You can adjust the report sample size in Google Analytics by
  A)  adjusting the session timeout control
  B)  adding a segment to your report
  C)  any of these actions will adjust the sample size
  D)  adjusting a control in the reporting interface


128)  When you remove a collaborator from a private document, the change is effective immediately and s/he will no longer have access to the document
  A)  TRUE
  B)  FALSE


129)  When you remove a collaborator from a private document, the change is effective immediately and s/he will no longer have access to the document
  A)  TRUE
  B)  FALSE


130)  If you’re using Forms to collect school assignments, you can set an end date or time after which students can no longer submit responses using the Forms feature called ‘end time’.
  A)  TRUE
  B)  FALSE


131)  If you’re using Forms to collect school assignments, you can set an end date or time after which students can no longer submit responses using the Forms feature called ‘end time’.
  A)  TRUE
  B)  FALSE


132)  In Drawings, if you’re using the latest version of Chrome, Safari, or Firefox, you also have the option of dragging an image from your desktop and drop it directly in the drawing canvas
  A)  TRUE
  B)  FALSE


133)  In Drawings, if you’re using the latest version of Chrome, Safari, or Firefox, you also have the option of dragging an image from your desktop and drop it directly in the drawing canvas
  A)  TRUE
  B)  FALSE


134)  If a student wants to create a new drawing, s/he can do so from within Docs, Sheets, or Slides
  A)  TRUE
  B)  FALSE


135)  If a student wants to create a new drawing, s/he can do so from within Docs, Sheets, or Slides
  A)  TRUE
  B)  FALSE


136)  You can use the ____ to copy and paste slides from one presentation to another
  A)  notepad
  B)  documents clipboard
  C)  server clipboard
  D)  web clipboard


137)  You can use the ____ to copy and paste slides from one presentation to another
  A)  notepad
  B)  documents clipboard
  C)  server clipboard
  D)  web clipboard


138)  Which of the following is NOT a chart type available by default in Google Sheets?
  A)  Area
  B)  Gantt chart
  C)  Scatter
  D)  Columns


139)  Which of the following is NOT a chart type available by default in Google Sheets?
  A)  Area
  B)  Gantt chart
  C)  Scatter
  D)  Columns


140)  A student wants to use Google Docs to edit some existing work on his hard drive. All of the following file formats can be converted into Google Docs EXCEPT:
  A)  .flv
  B)  .pps
  C)  .xls
  D)  .doc


141)  A student wants to use Google Docs to edit some existing work on his hard drive. All of the following file formats can be converted into Google Docs EXCEPT:
  A)  .flv
  B)  .pps
  C)  .xls
  D)  .doc


142)  The following statements about publishing from Google Drive are true, EXCEPT:
  A)  Publishing is available for documents, spreadsheets, drawings, and presentations
  B)  Publishing allows you to make your docs available as a webpage
  C)  If you send the URL of the published version of your document, spreadsheet, presentation, or drawing to others, they won’t be able to make any edits
  D)  It is possible to publish PDFs


143)  Once a teacher submits a template to the domain’s template gallery, she CANNOT make changes or delete the template
  A)  TRUE
  B)  FALSE


144)  Your colleagues want to have the entire 5th grade class (of 150 students) edit a document at the same time. This will work, since up to 150 users can edit a document at the same time.
  A)  TRUE
  B)  FALSE


145)  Teachers can specify which users see which pages of a form by using the option labeled:
  A)  Grid
  B)  Scale
  C)  Help text
  D)  Go to page based on answer

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5 thoughts on “Google Analytics Certification Test Questions & Answers

  • December 30, 2015 at 1:27 am
    Permalink

    HI
    Thanks for effort on collecting the answers.
    Unfortunately 52 of 70 questions passed, it means 74 percent only, so i didnt pass it. Is it ok you review these questions and see what can you have wrong? i would like to take it in 7 days
    Thanking you in advance for this
    BR
    Armando

    Reply
  • March 11, 2016 at 6:26 pm
    Permalink

    where are the answers to these questions?

    Reply
  • June 4, 2016 at 12:52 pm
    Permalink

    This site was… how do I say it? Relevant!! Finally I have found something which helped me.
    Appreciate it!

    Reply
  • June 30, 2016 at 6:47 am
    Permalink

    Very nice test. But, what after answering questions? Can you please add test results section.

    Thanks

    Reply
    • July 27, 2016 at 8:42 pm
      Permalink

      Sree,

      kindly get an eye check up done. The Author has already provided with the answers.

      Reply

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