Google Shopping Exam Certification Questions & Answers

Which can you sell on Google Shopping?

  • Residential real estate
  • Used goods
  • Business services such as plumbing or Iocksmithing
  • Hotel and travel fares

You can use campaign priority to:

  • Tell Google which campaign’s bid to use for a product when the same product is included in multiple campaigns
  • Speed up how fast a campaign’s budget is spent throughout the day
  • Have Google prefer certain inventory in query matching and ad serving
  • Make your Shopping ads more competitive in the auction

Which is a reason why Annie’s Google Merchant Center account would get suspended?

  • Her landing pages lead to error messages or non-existent pages
  • She’s only been updating her data feeds every 10 days
  • Her website doesn‘t have a mobile version
  • She is only selling used products

Google Merchant Center can be used to:

  • Update mobile bids for products
  • Set campaign priority for products
  • View competitive benchmarks for Shopping campaigns
  • Manage shipping settings for a store

Custom labels can be a great way for you to:

  • Subdivide products into specific product groups in AdWords
  • Set the country in which your products will be sold
  • Identify the shipping method used for your products
  • Tell Google Merchant Center what products to avoid when uploading data

Shopping campaigns use:

  • Ads promoting local and nearby services
  • Keyword-targeted rich media ads
  • A combination of text ads and Shopping ads formats
  • Shopping ads created from product data in Google Merchant Center

Which devices can Shopping ads appear on?

  • Mobile phones and desktops
  • Mobile phones
  • Tablets, mobile phones, and desktops
  • Tablets and desktops

Ben is creating product images. A common best practice is to:

  • Display the merchant website name over all images
  • Include brand names in the images
  • Include all varieties of a product in one image
  • Ensure all images are high-quality

Ryan’s shoe store sells a variety of shoes. His “active shoes” campaign is reaching the daily budget cap by the early afternoon- What should Ryan do to get more traffic for his products?

  • Remove underperforming items from the inventory
  • Increase the maximum cost-per-click (max. CPC) for all product groups
  • Lower the maximum cost-per-click (max. CPC) for all product groups
  • Increase the budget cap of the campaign

Marie’s new camera product falls into two different Google product categories What should she use for this attribute?

  • Include both categories in the attribute
  • Include only one category
  • Submit the product twice using a different category each time
  • Use the ‘custom label’ attribute

Nicole’s analysis shows that 5 brands currently in her “All products” group are performing especially well. What can she do to capture more traffic on these valuable brands?

  • Subdivide by brand and set more competitive bids for the brands individually
  • Change the campaign priority to ”high”
  • Increase her “All products” bid
  • Set her budget to “accelerated“ delivery

Merchants use Google Merchant Center for which purpose?

  • Upload product data through feeds or an API
  • Set mobile bids on specific products
  • Set campaign priority
  • Manage Shopping campaign bids

Peter has finished subdividing the product groups in one of his Shopping campaign’s ad groups. What bid should Peter not use for the remaining ”everything else in all products” product group?

  • A bid lower than the subdivisions
  • A bid of zero
  • Continue subdividing until there are no products in this group
  • A bid that’s the average of the subdivisions

How are product groups used in Shopping campaigns?

  • To create a list of keywords used to target Shopping ads to shoppers
  • To organize products within a data feed
  • To bundle items sold as a package, like a camera and tripod stand
  • To bid on organized inventory in an ad group

Matt is preparing for his store’s big holiday sale. What should Matt do to make sure the products that are on sale are organized on Google Shopping?

  • Change the ‘brand’ attribute of sale items to “holiday”
  • Add “holiday sale” to the ‘Title’ attribute of all items
  • Use a custom label to denote items included in the holiday sale
  • Classify the products under the “holiday” Google Product Category

To maintain an active data feed, you must update the feed every:

  • 30 days
  • 24 hours
  • 1 year
  • 6 months

In Google Merchant Center, a target country is the country where:

  • The products are shipped from
  • The products are manufactured
  • The products are sold and will be shipped to
  • The retailer is located

Which email contact does Google use to notify merchants about account warnings?

  • Google Merchant Center technical contact
  • AdWords primary contact
  • Both Google Merchant Center technical contact and primary contact
  • Google Merchant Center primary contact

If a product doesn’t have an image available, you should:

  • Submit a placeholder image with a message. such as “Coming Soon”
  • Submit a full color version of your store’s logo
  • Submit an image of a similar product
  • Wait to submit the product until an image is ready

What information do you need to enter in Google Merchant Center to create a Shopping campaign?

  • Promotion text
  • Verified and claimed website URL
  • Local business data feed
  • Business address

Which is a required attribute when submitting a product to Google Merchant Center?

  • Mobile landing page URL
  • Additional image URLs
  • Availability date
  • Title

To subdivide products in Shopping campaigns using your own set product structure, you should use:

  • Multiple data feeds
  • AdWords labels
  • Custom labels
  • Starred items

How should Chris estimate how a different bid amount would impact his store’s online traffic?

  • Use the Bid Simulator tool
  • Check the “Diagnostics” tab in Google Merchant Center
  • Review the benchmark cost-per-click (CPC) information in AdWords
  • Download campaign performance data

What is a best practice to reduce the processing time of a new feed?

  • Divide the group of products into multiple data feed segments
  • Submit the feed at midnight
  • Upload both xml and csv files of the same products
  • Create a new Google Merchant Center account for each new AdWords campaign

When preparing to submit a new data feed, you should:

  • Give all feeds the same name for consistency
  • Submit a test data feed
  • Include all items in your inventory
  • Submit multiple feeds to process everything at once

Sally is promoting her online store that sells vintage goods and custom artwork. What does she need to include for unique product identifiers?

  • Put ‘false‘ in the ‘identifier exists’ attribute
  • Put ‘unavailable’ in the ‘gtin’ attribute
  • Submit a randomly generated number in the ‘gtin’ attribute
  • Submit ‘1’ as the ‘mpn’ attribute

May is in the process of expanding her store to support more territories. May’s Google Merchant Center account was suspended after adding new data feeds. Why was her account suspended?

  • The language on the landing pages doesn’t match the language of the target country
  • The shipping attributes for a small number of items have different pricing than the default shipping at the account level
  • The data feeds weren’t updated for 10 days
  • The data feed includes products with the availability status “out of stock”

Ruth is going to sell products that Google considers adult-oriented. How should she label her content?

  • Include the text “adult” in the product description
  • Email the support team through the Google Merchant Center Help Center
  • Identify products using the ‘adult’ attribute and in Google Merchant Center settings
  • Mark ‘adult’ in a separate custom label attribute as part of the data feed

In order to offer products in different countries, you should:

  • Use the same landing pages globally
  • List the products in the local language
  • Always set prices in USD
  • Use one feed for all products

Why is it a best practice to set a bid for the “everything else in all products” product group?

  • To be able to have one product group for mobile devices
  • To control the websites on which your Shopping ads appear
  • To make it easier to target a location for certain products
  • To include items not part of other product groups in your campaign

Campaign priority should be used when:

  • You have multiple sales to promote within the same campaign
  • You want to lower the bid for a product group
  • You have multiple campaigns advertising the same products
  • You want to separate your inventory by brand

Multi-client accounts (MCAs) in Google Merchant Center allow advertisers to easily:

  • Share products between accounts
  • Access multiple AdWords accounts
  • Manage multiple domains with a single sign in
  • Combine reporting on all data feeds across domains

How can you lose your claimed URL?

  • You remove all data feeds from your Merchant Center account
  • Your website is updated but includes the same identifying meta tag or HTML file
  • Another authorized owner of the website successfully verifies and claims your website URL
  • Your claimed URL authorization expired from Webmaster tools

Which AdWords campaign settings should Sarah choose in order to sell products to California residents only?

  • Set either the country of sale to United States or location to California
  • Set the country of sale to United States only
  • Set the location to California only
  • Set both the country of sale to United States and location to California

What does impression share indicate about a product group?

  • It shows your product group impressions relative to other product groups in the same campaign
  • It predicts your product group’s future impressions
  • It shows how many impressions your product group has received divided by the estimated number it was eligible to receive
  • It provides an average benchmark of all similar products from other retailers

Why can’t Ellen see any benchmark data for her new Shopping campaign?

  • She is already outbidding her competitors
  • Her campaign has reached its daily budget limit
  • She doesn’t have enough products in the campaign to compare to others
  • There aren’t enough comparable products from other advertisers

What does Google Merchant Center use as the primary way to contact users with important messages, such as feed disapprovals?

  • Automated phone messages to account owner
  • Email contacts listed in account settings
  • Messaging in AdWords overview page
  • Messaging in Google Merchant Center overview page

Michael was notified that his products were disapproved due to incorrect prices. Which of the following may have caused the disapproval?

  • The shipping rates for the products were updated to $0.00
  • The availability for the products are listed as ‘out of stock’
  • The landing page price is different from the feed price
  • A ‘sale price‘ attribute is blank

You should use multiple ad groups when you want to:

  • Link products from a different Merchant Center account
  • Use a different bid modifier for products in the same Shopping campaign
  • Set a different priority on bidding within the same Shopping campaign
  • Target a different country within the same Shopping campaign

Bob is seeing low traffic for one of his product groups and daily spend is low. What could he do to help increase impressions and traffic?

  • Increase the campaign’s daily budget
  • Increase bids on products groups
  • Remove any bid modifiers
  • Add negative keywords to the product group

You’re currently targeting all inventory in one campaign through an “All products” group. How should you find campaign optimization opportunities?

  • Understand which creatives perform best in the “Ads” tab
  • Check impressions for each product in Merchant Center
  • See query-level product performance in the “Keywords” tab
  • Segment performance by various shopping views in the “Dimensions” tab

Brian is expanding his store to include antique goods. What should he do if there isn’t a unique product identifier available?

  • Add ‘unique’ to the ‘brand’ attribute
  • Use the exemption attribute “identifier exists’
  • Leave all unique product identifiers blank
  • Include the word “antique” in the titles of all products

Google Merchant Center is used for:

  • Managing conversion tracking
  • Uploading product data feeds
  • Setting up campaign bidding priorities
  • Editing your Shopping campaign’s product groups

The attribute ‘identifier exists’ and value ‘FALSE’ should be used for:

  • Used electronics
  • Items as part of a bundle
  • Custom-made clothing
  • New books for pre-order

Suzie owns an apparel store and has decided to sell her products online. When Suzie creates a Google Merchant Center data feed, what unique product identifiers will be accepted?

  • ‘gtin’ Only
  • ‘mpn’ and ‘gtin’
  • ‘gtin’ and ‘brand’
  • ‘brand’ Only

What should Brian take into account when optimizing the ‘title’ attribute for his new line of bicycles?

  • Include the bike style name only
  • Use special characters such as exclamation points
  • Include relevant attributes in the title such as brand, size, and color
  • Add additional keywords at the end of the title

Jane is planning to add a popular brand of watches to her online store. To help differentiate her products from her competitors, Jane should do which of the following:

  • Use promotional text to highlight any deals
  • Change the price on the ad to be lower than the actual product price
  • Include bundled accessories in the product image
  • Include her store name on all watch images

Enhanced cost-per-click (ECPC) bidding should be used to:

  • Bid for a target cost-per-acquisition (CPA)
  • Optimize bids using converted clicks
  • Drive engagement with product brand
  • Increase total impressions

What’s the best way to indicate in a feed that a product is on sale for a limited time?

  • Upload the same item twice, once with a lower price
  • Update the description of that specific item
  • Include “SALE” in the title of the item
  • Use the ‘sale price’ attribute

If Sam doesn’t enable conversion tracking for his Shopping campaigns, which bidding option below will be available to him?

  • Enhanced cost-per-click (ECPC) bidding
  • Maximum cost-per-click (max. CPC) bidding
  • Maximum cost-per-acquisition (max. CPA) bidding
  • Target cost-per-acquisition (target CPA) bidding

Shopping ads can be targeted to:

  • North America only
  • Select countries, listed in Google Merchant Center and AdWords Help Centers
  • All countries where AdWords is available
  • Only countries where Google.com/shopping is available

For a Shopping campaign, you can use AdWords to:

  • Submit product information
  • Upload additional product images
  • Manage and validate a website URL
  • Manage ad group bids

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account- When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of ‘gtin,’ ‘mpn,’ and brand’ is valid?

  • Two identifiers from ’gtin,‘ ‘mpn,‘ and ‘brand‘ must be used
  • Only ‘mpn’ is required
  • Only ‘brand’ is required
  • Both ‘gtin’ and ‘mpn’ must be included

How could you increase the number of conversions your Shopping campaign receives for about the same total cost?

  • Remove product group subdivisions and bid on broader groups of products
  • Increase bids for product groups with a low cost per conversion, and decrease bids for product groups with a high cost per conversion
  • Decrease bids for product groups with a low cost per conversion, and increase bids for product

groups with a high cost per conversion

  • Increase your campaign priority

Product groups are eligible for the Bid Simulator:

  • Once a budget cap has been reached for a product group
  • Anytime after a product group is created in a Shopping campaign
  • Once the average cost-per-click (avg. CPC) is close to the maximum cost-per-click (max. CPC) bid
  • When Shopping ads have been included in enough auctions or accrued enough impressions

Google Merchant Center is used to:

  • Submit product information
  • Monitor the performance of Shopping campaigns
  • Manage bidding for Shopping campaigns
  • Host website images

Vivian owns an art supply store and traffic for her “painting” product group is increasing- What is one thing Vivian should do to optimize the performance of her painting products?

  • Subdivide the product group and move budget allocation to the best performing products
  • Update the inventory by removing certain products
  • Increase the maximum cost-per-click (max. CPC) bid for all products
  • Remove subdivisions from the product group

How can Helen provide free shipping for a small group of promotional products?

  • Add “Free shipping” to the Shopping campaign promotional text
  • Update the ‘shipping’ attribute to a fixed delivery price of $0.00 for only the promotional products
  • Remove all shipping options from the Google Merchant Center account
  • Set the default shipping for all products to a flat rate of $0.00

You can use custom labels in a product data feed to:

  • Add supplemental image URLs
  • Tag products you’d like to group in a Shopping campaign by values of your choosing
  • Submit product brand descriptions
  • Provide additional description information for shoppers in search results

When creating a file to upload to Merchant Center, what format is accepted?

  • Excel File Format
  • Database File
  • Google Document File
  • Tab Delimited File Format

Catherine is preparing to release a new line of toys that’s currently available for pre-order only on the landing page. Why is Catherine’s data feed getting disapproved for incorrect availability?

  • The ‘availability’ attribute is set as ‘in stock’
  • The ‘availability date’ attribute is set as the toys’ release date
  • The ‘availability’ attribute is set as ‘preorder‘
  • The ‘availability’ attribute is set as ‘out of stock’

Shopping ads should be used for:

  • Promoting services
  • Driving phone calls to a business
  • Promoting products online
  • Promoting brands

You want to prevent your ads from appearing for certain search terms- How would you do it?

  • Put shorter descriptions in your product data
  • Add negative keywords to your campaign or ad group
  • Remove the related search terms from your product titles in your product data
  • Remove products from your product data

Last Updated : August 2016

Admin

Passionate Digital Media Professional and always curious, experimenting with different media & steadily heading for new concepts. Accomplished at creative development, website operations, enterprise platform management, project management, and collaborating effectively with vendors and clients.

One thought on “Google Shopping Exam Certification Questions & Answers

  • April 27, 2016 at 4:27 pm
    Permalink

    What grade did this exam result in?

    Thanks.

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *