Upwork – Internet Marketing Test

Upwork – Internet Marketing Test

1) What traditional marketing technique is YouTube closest to?

  • Print advertising
  • Television advertising
  • Radio advertising
  • Mail advertising

2) Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?

  • Required by law
  • Requires less effort to maintain
  • Search engine rankings will include hits on the blog as part of the overall website hits
  • Cannot be hacked easily

3) What is the general purpose of posting a video blog routinely to YouTube?

  • It allows the company to hard sell its products
  • It allows the company to drive website traffic to its blog
  • It can be used to disperse the company contact information
  • It allows followers to create a personal connection with the employees of the company

4) What is the ultimate goal of a social network marketing plan?

  • To satisfy investors in the company
  • To justify spending in marketing
  • To find investors for a company
  • Drive potential customers to the company and give them an action item to perform

5) What is “guerilla marketing”?

  • Marketing geared towards animal lovers
  • Marketing which relies on time and energy rather than a large dollar budget
  • Aggressive sales techniques
  • Marketing using a large scale national budget

6) How does YouTube serve a dual purpose in social media marketing?

  • It can be used as a company blog as well as video advertisements
  • It can be used for company pictures and videos
  • It can be used to host the company website as well as videos
  • It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

7) What is a “wiki”?

  • Form of blogging
  • A new social networking site
  • Interconnected and user generated knowledge management systems
  • A tool for posting to social media networks

8) What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness?

  • Make the videos under 10 seconds
  • Have the CEO featured in the advertisement
  • Ask the watcher to visit the company site at the end of the video
  • Make the videos at least 5 minutes long

9) What is the character limit for posts on Twitter?

  • No limit
  • 100 characters
  • 140 characters
  • 200 characters

10) How can a company place itself as an expert in a certain area of expertise?

  • Post updates which brag about the company
  • Actively answer questions in the Q&A section of the site
  • Post comments on competitors pages stating how they are inferior
  • Answer the questions in all the categories, even the ones in which the company is not engaged.

11) What type of status updates would drive visitors to the company site?

  • An update telling friends they hope to see them all soon
  • A link to a new press release hosted on the company site
  • A link to a third party hosting a company press release
  • A picture of the CEO

12) What is meant by A/B testing in marketing?

  • Testing of 2 different products
  • Testing 2 versions of an advertisement to see which elicits the best response
  • Clinical testing of medical products before legally allowing them for sale
  • Testing via 2 mediums, such as radio and television

13) Using which of the following two methods can a company ensure that the proper audience finds their YouTube videos?

  • Post links on the company blog to the YouTube videos
  • There is no method to effectively direct people to the company videos
  • Use of keywords
  • Sending out mail advertisements

14) How does a blog directly impact sales of a company?

  • It tells customers what products to buy
  • It is typically used as the way to disperse company coupons
  • It can be used to talk negatively about the competition
  • Typically a blog does not directly create sales
READ  ODesk - Search Engine Optimization Test

15) What is meant by “micro-blogging”?

  • Blogging daily
  • Blogs which are posted by companies, not individuals
  • Blogs with limited individual posts, limited by character count typically
  • Blogging from mobile devices

16) What do Connections on LinkedIn effectively represent?

  • Random strangers who found the company
  • People the company has sold product or services to
  • An avenue to disperse coupons
  • People and other companies the user is connected to directly

17) What is the term adopted for updates posted by Twitter users?

  • Tweets
  • Twoots
  • Twinks
  • Posts

18) Which of the following is an easy way to track the website hits of a specific marketing campaign with a link to the company website?

  • Hire a web specialty firm
  • Creating landing pages specific for each campaign
  • Implement special software
  • There is no way to know where traffic comes from

19) What feature does LinkedIn offer for pay accounts?

  • Ability to post pictures
  • Increased abilities to connect directly and send messages to people
  • Ability to post in Groups and create a Group
  • Ability to block users

20) What is meant by Brand Management?

  • Managing the marketing staff
  • Creating a consistent image for the company
  • Management of the marketing budget
  • The company executive management team

21) What is the overall goal of social media marketing for companies?

  • Generate sales
  • Increase company headcount
  • Increase their web presence
  • Help accelerate product launches

22) What is one measure a company can use to validate the usefulness of its video posts on YouTube?

  • The number of followers
  • The amount of views of the video
  • The number of videos the company has up
  • The sales volume of the company

23) How can a company create a forum for dialogue on LinkedIn?

  • Post updates to the company status
  • Use of Groups
  • Change the company profile regularly
  • Post demeaning comments for the competitors’ pages

24) How is site traffic useful in evaluating marketing?

  • Overall site traffic can be followed and a general idea of marketing’s impact on it can be determined
  • There is no correlation between site traffic and marketing
  • Ads can send receivers to a specific landing page, which can be tracked
  • Product sales from the company website can be attributed directly to the marketing campaign

25) Why is there no specific definition of what is social media marketing?

  • There is no governing body over social media marketing
  • Companies cannot come to one definition
  • The concept is relatively new compared to traditional marketing and is still being defined
  • It has not yet been widely accepted

26) How do ebooks represent a form of marketing?

  • They are often free, include useful information, and direct the reader onto the company which created the ebook for further information
  • They are not a form of marketing
  • They can be placed on free sites where paid advertisements generate income
  • They can be used to defame the competition

27) Which of the following is an important aspect of creating blogs and posting content?

  • Using a witty user name
  • Posting at least once a month to the blog
  • Social Media Optimization
  • Using humor

28) How can a company convert posts on Twitter to sales?

  • Write demeaning points about the competition
  • Write posts about personal information of the CEO
  • Creating posts which drive followers to their site
  • Constantly post updates about how the company needs more sales
READ  ODesk - Search Engine Optimization Test

29) What style of videos can a company post on YouTube?

  • Video Blogs
  • Television Commercials
  • Product Demonstrations
  • All of the above

30) Which of the following would be leveraging both social network and traditional marketing?

  • Handing out print advertisements with a coupon for a store
  • A print advertisement in a magazine which drives people to a website where there is a free trial offer
  • Posting an advertisement on a message board
  • Hosting a video ad on YouTube not otherwise seen elsewhere

31) How does creating a social network marketing plan differ from a traditional marketing plan?

  • The brand image should be completely different for social marketing
  • The staff requirements and skill sets for social marketing are different
  • There is no need for a social marketing plan, but social marketing plan is required for traditional marketing
  • Other than the method of delivery, a marketing plan either way will be similar

32) What non financial measure of marketing is important to track?

  • CEO performance
  • Number of new hires in marketing
  • Number of impressions
  • New customer acquisition

33) What is a “vlog”?

  • Video Log
  • Video Blog
  • Log of blog activity
  • New technology to aid in blogging

34) What are the four P’s of marketing?

  • Product, Price, Place, Promotion
  • Price, Popularity, People, Placement
  • Popularity, Product, Promotion, People
  • People, Price, Promotion, Placement

35) What should a company post on Twitter?

  • New product launches
  • Significant company news
  • Occasional day to day posts of interest
  • All of the above

36) What would the marketing budget section of a marketing plan consist of?

  • The cost to write the plan
  • The expected costs for each ad campaign based on the delivery method
  • The overall marketing budget for a year
  • The marketing personnel job descriptions

37) What is the method for being linked to other users on LinkedIn?

  • Followers
  • Connections
  • Friends
  • Associates

38) How often should a marketing plan be revisited?

  • Never, once written it is complete
  • As often as needed in order to revisit the plan of action and revise any new actions
  • At company board meetings
  • During the financial review of the company each month

39) What place does Pricing have in marketing?

  • Higher prices guarantee a higher revenue stream
  • The company should actively market how much their products cost
  • Different pricing levels can be tested to see what elicits the best consumer response
  • Marketing based on the pricing level relative to competition is important

40) Why is it important to post to a blog regularly?

  • It reduces the cost per blog post
  • Keep readers engaged and also gives search engines content to index
  • It gives the social media marketing specialist something to do
  • It allows more chances for the company to put down the competition

41) What is meant by the concept of “viral” in social media?

  • Social media which is spread to viewers by the consumer, growing in popularity
  • It is a method of branding a company
  • Advertising which can easily be emailed
  • Marketing advertisements which are not serious

42) How can LinkedIn serve the company aside from social network marketing?

  • Job openings can easily be dispersed to qualified candidates on LinkedIn
  • Company pictures can be posted to the profile
  • Negative press about the competition can be easily spread
  • Pricing lists can be posted

43) What is a “call to action”?

  • Giving an advertisement’s receiver a specific direction such as ‘visit the site’
  • Using telemarketing to reach out to potential customers
  • Defaming the competition
  • Creating a new marketing campaign

44) How far into the future should a company plan its marketing activities?

  • Up to 1 year
  • 5 years
  • 1 month
  • Indefinitely
READ  ODesk - Search Engine Optimization Test

45) What is a method of marketing on Facebook which can reach several users by spending money?

  • Pay money for a better quality Facebook account
  • Pay a third party to make posts to your account
  • Charge a fee for users to be your friends
  • Facebook Pay Per Click placed advertisements

46) What can a company do on Facebook apart from their page to create a following?

  • Post more updates than usual
  • Post controversial posts
  • Use several pictures
  • Use Groups, both company originated and posting to other groups

47) What do updates to Facebook status resemble most closely?

  • Video blogs
  • Posts on Twitter
  • A company white paper
  • Articles on LinkedIn

48) What is another term for “social media”?

  • Media Optimization
  • Consumer Generated Media
  • Advertising Socialization
  • Consumer Media Advertising

49) What should be the length of an effective blog post?

  • Several pages in length
  • No more than a few sentences
  • A few sentences mixed with several links to other sites and references
  • A few paragraphs

50) What is meant by “Marketing Creative”?

  • The employees in the marketing department
  • The content for marketing and its creative aspect
  • The methods used to distribute marketing material
  • The branding image of the company

51) What is the term used for a person who is receiving updates of another Twitter user’s updates?

  • User
  • Follower
  • Connection
  • Friend

52) What is the main reason traditional marketing will never completely go away?

  • It is cheaper than social media marketing
  • All companies are required by law to use traditional marketing techniques
  • There are better tax write offs for traditional marketing
  • It’s proven to work time and again

53) What style of blogging would be most effective for building relationships with customers?

  • Using the blog only for press releases
  • Posting resumes of the company officers
  • Posting articles about how terrific the company is, and putting down the competition
  • Writing posts about the company and its ups and downs from inside, personalized approach

54) What can a company do to offset the cost of running a blog?

  • Place ads on the blog which generate pay per click income
  • Charge users a fee to read the blog
  • Only allow past customers to read the blog
  • Require a monthly membership to the entire company website

55) What methods of social network marketing should a company always use?

  • Blogging only
  • Twitter, Blogs, Facebook
  • YouTube
  • Depends on the company, their product, their audience

56) What is a contingency plan?

  • A second written plan in case management doesn’t like the original plan
  • A detailed marketing plan
  • A set of actions to be taken if the original plan does not perform as anticipated
  • A marketing plan written just for social networking

57) How can a company use the same material for both traditional and social network marketing?

  • Posting a luring comment on Twitter to the company site
  • Selling ad space on the company website
  • Utilizing a television ad campaign online as well on their site and sites such as YouTube
  • Creating a magazine print ad with the company website

58) What is “social media optimization”?

  • Creating content which easily creates publicity via social networks
  • Writing clear content
  • Creating short content which is easily indexed
  • Hiring people to create content for social networks

59) What is meant by the “blogosphere”?

  • The act of writing a blog
  • Specific niche blog community
  • The interconnected community of blogs via linking to each other
  • Advertising done via blogging

60) Which type of marketing would a company blog be considered?

  • Social Network Marketing
  • Traditional Marketing
  • Both
  • Neither

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